The fundraising campaign for Wings for Life is coming to an end with a record total of 256,246 euros. ServusTV won with two unique helmets with the signatures of all the Formula 1 and MotoGP pilots.
Two exclusive helmets, which had the autographs of all MotoGP and Formula 1 drivers, were accompanied by ServusTV presenters Alina Marzi and Andrea Schlager during the live broadcasts of the first two motorsport classes this year. The articles have now been hacked in a fundraising campaign for the “Wings for Life” foundation.
The non-profit foundation for spinal cord research has set itself a major goal. He wants to find a cure for paralysis to change the lives of millions of affected people around the world. To this end, “Wings for Life” collects donations and supports the best researchers around the world. 324 promising projects and clinical studies have already been funded in the 20-year history of the institute.
12,840 supporters and sports fans responded to the call to support spinal cord research through donations. The total amount of 256,246 euros represents a new high for digital donation campaigns on behalf of “Wings for Life”.
Unlike regular charity auctions, in the ServusTV helmet program every participant had a chance to win, because every donation was also a lottery ticket. The winner from Hartmannsdorf in Saxony can expect a MotoGP helmet christened for World Cup use, while the lucky winner of the Formula 1 head protection comes from Kindberg in Styria.
Big thanks
“The results of the donation are great! Many thanks to ServusTV, especially Andrea Schlager, Alina Marzi and the editorial team, for this great campaign. Thanks to this support, we can support the work of talented researchers and come an important step closer to the goal of making paraplegia possible treatment,” explains Anita Gerhardter, Executive Director of Wings for Life.
«Helm Initiative is perhaps the best example of how easy it is to do good. Together we created a special collector’s item that gave us as much joy as the ServusTV MotoGP team and we hope to bring even more joy to the winner – from the world race to the home of the MotoGP fan,” adds Alina Marzi.
The fact that we, together with the Formula 1 team, were able to break the mark of 250,000 euros for Wings for Life was a real highlight and was only possible thanks to the support of our great audience,” adds the ServusTV presenter.
Formula 1 announcer Andrea Schlager agrees with his colleague: “The moving helmet was an incredible experience for the entire Formula 1 editorial team from the beginning. That together with all the Formula 1 drivers we were able to reach so many people and finally reach such a large amount. she is so beautiful and makes us all proud. I am very grateful to be a part of such a great campaign. Formula 1 editorial team and I hope to return soon.
