With the Astara, the newcomer is stirring up the Swiss car market
Astara is already the third largest importer
A foreigner is stirring up the Swiss car market
After Hyundai, Astara will also import Nissan and the Stellantis Abarth, Alfa, Fiat and Jeep brands in Switzerland. Astara will therefore be the third largest car importer in our country after Amag and Emil Frey. But who is this input group?
With Astara Mobility Switzerland AG, the new player has been in Switzerland for three years. We spoke to Marketing Director Nicolas Carbonell (left) and Astara Move project manager Sylvain Jeanroy.
Raoul SchwinnAutomated Editor and Mobility
That was fast. Just three years ago, the logistics and logistics group of the port of Spain Bergé took over Hyundai import in Switzerland. In 2021, after an agreement with the Alcopa Group of Belgium, the niche brands of SsangYong and Maxus as well as China Airlines for. And since this fall, the Bergé Group and its automotive division, now called Astara, has also become the official importer of Nissan and the Stellantis Abarth, Alfa, Fiat and Jeep brands. Launched in 2019 with a market share of 2.8 percent in Switzerland, this is already eight percent thanks to the portfolio, which now includes nine brands. In other words: Astara is behindr Amag and Emil Frey already the third largest importer in our country.
And the Spanish want to continue growing with us. Marketing Director Nicolas Carbonell from Astara Mobility Switzerland reveals: “By 2025 we expect a market share of 15 percent in Switzerland.” However, this growth should not be generated from the acquisition of more imported brands. “Our nine products will continue to grow,” Carbonell is convinced. He sees potential in the new China Airlines in particular. “But all our other brands must continue to grow,” claims Nicolas Carbonell during our conversation at Astara’s Swiss headquarters in Dietlikon ZH.