Chery Automobiles: market launch in Germany

Chery is one of China’s largest car manufacturers and will also launch in Germany and Europe with the brands Omoda, Jaecoo and Exlantix from 2024. Unlike other Chinese brands, Chery is not only relying on electric cars.

Chery Automobile would like to export cars to Europe from 2024. The company also has Germany in its sights. The brand has been around since 1997 and manufactures its models in Wuhu, China. Chery is already known for exporting cars from China, which are not yet available in Europe. According to its own statement, Chery currently exports more vehicles than any other Chinese automaker. This success should now also happen in Germany, among other places. To achieve this, explains Chery’s head of strategy Zhu Shaodong, they want to bring three sub-brands of Chery, each with two models, to Europe. In addition to electric vehicles, hybrids and clean combustion engines should also attract new customers. Also interesting: Tips for our products on Amazon

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Chery starts with Omoda, Jaecoo and Exlantix in Germany in 2024

The Omoda brand makes its debut on the German market with the SUV Omoda 5. It will be available with a turbo petrol engine and later with an electric drive. The second model, a larger SUV called the Omoda 7, will only be available as a combustion engine and hybrid. More Chery cars will appear under the Jaecoo brand. The Jaecoo 7 and Jaecoo 8 models are aimed at the short and medium range and are based on the same platform as Omoda’s SUVs. However, there should also be plug-in hybrid drives for Jaecoo models. Exlantix is ​​scheduled to launch as Chery’s premium electric brand in this country in late 2024 or early 2025. The E03 sedan and E0Y SUV are high-end vehicles and promise V800 technology, 80 kWh batteries and a range of over 600 kilometers .This means they compete against the Nio ET7 and Mercedes EQS, for example.
By Jarno Schwarze and Victoria Zippmann