XP Investimentos becomes the official global financial services partner of Aston Martin in Formula 1

XP Investimentos becomes the official global financial services partner of Aston Martin in Formula 1

XP Investimentos announced, this Tuesday (8), a partnership with the British company Aston Martin Aramco Cognizant for Formula 1 (AMF1). XP will be the team’s official global financial services partner and will look to pave the way for the development of new motorsport talent.

The announcement comes on the eve of the 2022 Brazilian Grand Prix, which will take place in São Paulo, XP’s international headquarters, between November 11 and 13. In the 2023 season, the team will have the Spaniard, two-time world champion, Fernando Alonso; and Lance Stroll of Canada, as its pilots. Alonso will take over from four-time world champion Sebastian Vettel, who is expected to retire at the end of this season at the age of 35.

Starting at the Brazilian GP, ​​the XP brand will appear on the chassis and rear wing of the AMR22, the name of the car for the 2022 season. Next year, the brand will also appear on the team kit and on the overalls of all racing drivers.

For XP, the partnership will increase its exposure abroad, as well as strengthen relationships with institutional and retail customers. “We are delighted to partner with Aston Martin Aramco Cognizant. In addition, it will be a unique opportunity to bring other Brazilian partners to join XP in investing in the future of Brazil in F1”, says José Berenguer, CEO of Banco XP and responsible for General Banking.


young pilots program

With the partnership, XP wants to invest in Brazilian talent opportunities in Formula 1.

“Supporting motorsport and young Brazilian drivers is one of our top priorities with this partnership. The model we are looking to deliver is fully focused on re-establishing this kingdom and putting Brazil back on the F1 map”, says Lisandro Lopez, CMO of XP Inc.

Jefferson Slack, AMF1’s general director of business and marketing, says the company has already signed 22-year-old Felipe Drugovich as one of the pilots in development for 2023. “We have big plans for him,” he said.

“Together, we believe the future of Brazilian motorsport is bright. We also look forward to supporting XP’s incredible mission to help restore Brazil’s rightful place in F1 with its support program for young drivers. It’s an amazing and exciting way to establishing this partnership,” Slack said.

According to Lopez, XP focuses on business and how to build strong and long-term relationships with its ecosystem, which includes companies and customers. “We are a brand of love for Brazil, and now we are connected to the passion of Brazil, which will create more brand recognition and the possibility of many new businesses. We are starting a new era for our brand, which will connect us with millions of Brazilians around the world”, adds the executive .

Slack is confident that the partnership with XP will be very beneficial for both parties. “XP is one of the most respected investment companies in Latin America, with a presence on several continents, and we are very happy that they chose to partner with us”, he concludes.