STELLANTIS/ The “rudeness” of Alfa Romeo Milano sparks a dispute with the Government.

The dispute between Italy and Stellantis has improved with a new period since the name of Alfa Romeo’s latest model was revealed. Alfa Romeo “Milano”, in fact, is a car produced in Poland and with French technology. According to Minister Urso, it would be illegal to call a product made outside Italy with an Italian name; the Italian law of 2023, which defined the “Italian Voice”, provides that indications that mislead the user cannot be given; one can somehow resist the false indication of nature. We do not know whether the objection is founded or not from a legal point of view, but it is difficult to disagree, at least in part, with the doubts expressed by the Minister of Trade and Made in Italy, Urso.

PROPOSALS FOR THE ELECTRIC CAR/ Sapelli: this is how Stellantis and the Government can make it less ideological.

Stellantis and the Italian government have been at loggerheads for months because the French company that inherited the Fiat factories does not seem to care much about the Italian factories. A few weeks ago, the CEO of the French Tavares group advised the Italian Government to increase incentives to save endangered plants. The French government appears in Stellantis stock with a 6% stake. Outside of Italy, some brands and some cities enjoy universal appreciation; “Milano” is definitely one of these and Alfa Romeo can be one despite the less exciting years.

CAR CHAOS/ Skid and errors of Renault, Volkswagen and Stellantis in electricity

A few years ago, Volkswagen’s interest in acquiring the Italian brand seemed very real; the idea was to put under a brand with great potential, even if reduced, the strength of a leading group in the international market. Maybe the Germans, but no one knows, would close the circle by placing production in Italy. What is important is that at least one if not two major German manufacturers, including BMW, had seen the potential of the biscione brand outside of Italy in that premium segment that everyone desperately needs to position themselves.

Stellantis/ New contract reached with Ayvens, 500 thousand sustainable vehicles (February 27, 2024)

No one knows how the French Government would react if an Italian manufacturer, with the support of the Italian Government, called the car “Paris” and then moved its production to Poland. The idea that there may be damage to the image of the entire system of the country is not far-fetched. Unfortunately, Fiat and its brands, including Alfa Romeo, were first merged with Chrysler and then merged into a Paris-based group. Another regret is that the Italian industrial system at this point is facing uncompetitive energy costs. Also for these reasons, the Italian Government is not facing an easy challenge. Perhaps the only basis is that after the indecency of the new Alfa model there should not be any obstacle in the negotiations to save Italian factories and related industries.

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