Citroën Polska once again makes fun of the competition by combining fashion and the automotive industry. The ad appeared on the social network under the slogan “Sadness in Golf, Sadness in Polo”, shown by the appropriate expression on the owner’s face.
Citroen is a famous manufacturer not only for luxury cars, but also for advertising, which has taken various forms over the years. From the very beginning, the founder of the company, Andre Citroën, took care of the image of the brand for customers. One of the most effective and memorable advertisements was the illumination of the Eiffel Tower with bulbs arranged in the words Citroën, but it was only the beginning of the fun and advertising. There was no shortage of playful approach to product ownership, such as comparing the 2CV to Ferrari, Porsche and Rolls-Royce as well as efficiency acrobatics by placing the BX on the roof of an airplane.
See also: Magician of Lights. He saved Paris from being bombed, he made the Citroen logo on the Eiffel Tower!
The Polish branch of Citroen likes to relate to the competition, of course in its playful way. The ad under the slogan “never looks good in a Golf”, referring to the German manufacturer’s clothing and car, attracted many responses on the Internet. Subsequent editions of the campaign said that the Polo also had a similar presence, and the Captur also got a bit of that time. With the slogan “road or lemon”, Citroën Polska referred to the behavior of drivers on the road, and the illustration of three beets and one lemon could evoke an association with the logo of the German manufacturer.
The Polish branch of Citroën may have missed the campaign of the last few years, because one of the latest publications again combines fashion and the automotive industry. A photo of a very dissatisfied man in two outfits appeared on the Internet. The sign clearly shows that we will be sad in Golf and Polo. “Don’t cry about being cramped, cramped and hurting your back. Change the style to comfortable with the chevron team and run the city like a king” – convinces the brand referring to the dynamic alternative from its model range, namely the new C3 and C4.
Source: Citroen Poland