Creative Management |  Mercedes-Benz is the most innovative car group

Creative Management | Mercedes-Benz is the most innovative car group


Automotive Design Awards 2022: Mercedes-Benz replaces Volkswagen as the world’s most innovative car group. Tesla is a leader in autonomous driving and connected services.

Mercedes-Benz Group AG has won the Automotive Design Awards 2022, making it the most innovative automotive group in the world. The awards are presented by the Center for Automotive Management (CAM) and audit and consulting firm PwC. As a Mercedes-Benz brand, the company received awards in four additional categories. With an index value of 134, the Stuttgart group ranks first, as it did in 2019, ahead of Volkswagen AG (125) and Tesla (87). SAIC (71), fifth last year, has risen one place to fourth as the best Chinese company, ahead of Geely (70). After fourth place last year, BMW got sixth place this time. The basis for decision-making for the Automotive Design Awards is an annual survey based on the CAM innovation database.

As a reason for the success of Mercedes-Benz, PwC cites the highest level of global innovation among car manufacturers in the world by almost 50%. Mercedes-Benz closed among other things in the electric car area with the Mercedes-Benz EQS. In the field of connected technology, Mercedes-Benz was interested in work in the area of ​​lighting and steering systems that can be updated “over the air”.

VW on sound brands

As in the previous year, among volume manufacturers, VW leads the ranking as the most innovative brand in 2022, followed by Ford and BYD. Volkswagen scores particularly well in the “autonomous driving/ADAS” area. In the “Interface & Connectivity” category, VW also wins the race for audio brands. The “Connected Services” area will be added as a new category from 2022. Here too, the VW brand took first place ahead of Chinese newcomer Xpeng, followed by Ford.

Mercedes-Benz leads among the top brands

Among the premium brands, Mercedes-Benz is far ahead. As was the case last year, Tesla and BMW also entered the top 3 in this segment. Mercedes-Benz’s strength would be primarily in the area of ​​the electric car, but also in integration with driving concepts and innovative displays. The Mercedes-Benz EQS also wins the award as the most innovative model of 2022. The new C-Class is also followed by the Mercedes model, followed by the BMW iX in third place.

Mercedes-Benz is also the premium brand winner when it comes to drives. Three Chinese companies can be found in the first three positions in the list of powertrain products by volume. BYD ranks first ahead of Maxus (SAIC Group) and GAC, followed by Volkswagen and Ford in fourth and fifth place respectively.

Tesla the leader in autonomous driving

In the autonomous driving/ADAS area, on the other hand, California electric car maker Tesla is the most innovative first brand. According to PwC, Tesla is a pioneer in autonomous driving at level 2+. Tesla will also be an award winner in the new “Connected Services” category, in which online, vehicle-related services are evaluated based on an analysis of the status quo from 2012 to 2021.

Many innovative suppliers

About 400 original designs from car dealers were also evaluated as part of the study. The Automotive Innovation Awards are presented in four categories for the best innovations. In the area of ​​drives, the HEDTM-NCM high energy cathode devices from BASF were able to prove themselves in the area of ​​”cell chemistry”. Hyundai Mobis is the winner in the “Chassis, Body & Exterior” category using the E-Corner module. Kautex-Textron convinces with a cleaning system controlled by software for environmental sensors called “Allegro Premium”. The “Interior and Interface” category is dominated this year by Bosch with its “Ridecare” car sharing service.