CUPRA
of the editorial staff
Cupra, the sports novel is called Raval
The 100% electric car based on the UrbanRebel concept gets its name from a Barcelona street.
The big electric novel Cupra is called Raval: the Spanish brand announced the name of its new electric model during the Barcelona Motor Show. The news was released by CEO Wayne Griffiths, explaining that the car, which was initially presented as a concept under the name UrbanRebel, will take the name of one of Barcelona’s most famous neighborhoods.
“Raval is one of the most amazing districts of Barcelona – said Griffiths -. And today we are proud that the future electric car of the brand bears its name and represents its spirit”. Like the previous concept, the Cupra Raval, which will be produced at the brand’s headquarters in Martorell, will have a sporty spirit, linked to the world of racing, as well as being 100% electric.
“CUPRA Raval is not just a car – added Griffiths -. It is an invitation to a new generation that expects something better. A rebel car and 100% electric, with its own character and connected to ‘Gen Z’. Something more emotional.”
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