The Romanian manufacturer accuses the activation of devices by registration. Heated BMW seats in the headlights.
From February 1 to February 2, English customers of Dacia they are invited to pick up a hot water bottle at Brent Cross concessions in London, Trinity Way in Manchester and Fendrod Way in Swansea.
The Romanian manufacturer explains that it opposes the industry trend of charging users a subscription fee to access in-car features such as the remote start of the heated seats that the Munich manufacturer wants to charge its customers. To combat this, “Dacia is coming to the rescue of cold drivers around the world in these cold months and is handing out free hot water bottles”.
Dacia remembers being his Sandero steps, Duster and jogger on all rows have heated seats and that he will not ask his customers for an extra euro to enable them. For others, those who do not have this option in their car, they can retrieve the hot water bottle and place it on their car seat to warm it up.
“Asking someone to pay extra to enable factory installed equipment is definitely not Dacia worthy!”said Luke Broad, Dacia Brand Director in the UK.