The Tasman Effect, here’s what we know about Kia’s first pickup

ROME – After abandoning the brief description of a work car, the pick-up is undergoing a period of major expansion due to its increasingly widespread use of 360 degrees. As part of the increase in the offer of such vehicles, Kia has revealed the name of its pick-up long awaited which will be called Tasman. The chosen name, inspired by the wild beauty and unspoiled nature of Tasmania, a beautiful island in Australia, is intended to symbolize the spirit of adventure and the desire for discovery that characterizes the new car.

The Kia Tasman also represents the South Korean brand’s first step into the global C-segment pickup market, true to the new style of these cars, the new model reflects the exclusivity of life and proves itself as a suitable companion for a convertible. lifestyle, always ready for different recreational activities, even extreme ones. Kia’s first takeover will be launched in 2025, through a multi-phase strategy, starting with markets in Korea, Australia, Africa and the Middle East.

According to the company, Tasman, thanks to its versatility and capabilities, is destined to gain great popularity in the Australian market but not only, as a model with a large number of sales, to consolidate the leadership of the brand in the development of multi-purpose vehicles. The name Tasman, proposed by Kia Australia, was chosen from a list of proposals from the Seoul-based company’s international markets.

To emphasize the character of the pick up, Kia has released a video where a blacksmith is inspired by the spectacular scenery of Tasmania to create the Kia Tasman logo. And always in this sense, last March, the company published a video in which more than twenty characters of the Australian game discussed the name of the new take, and confirmed, for the first time, the beginning of its adventure on the Australian light. commercial vehicle market.

At the same time, the company collects interesting words from consumers through the Kia Australia website which also allows you to stay updated while you wait for the car’s launch. At the moment it is not decided whether the Tasman will also be introduced to the market of the Old Continent, but considering the increase of these cars on the European market it is not excluded that this may happen later.