Mitsubishi Pencil Company replaces Lamy / Internationalization, digital expansion …

28.02.2024 – 15:12

C. Josef Lamy GmbH

Heidelberg

Mitsubishi Penseli, the company behind the famous uni brand founded in Japan in 1887, is taking over C. Josef Lamy GmbH and the LAMY brand. In a difficult process, the family that owns LAMY looked for a buyer who would lead the company, founded in 1930 by C. Josef Lamy, into the future with competence, experience, love for the LAMY brand and commitment to Germany as a region. This process will now be successfully completed with the sale of all shares in the company. The annual sales of Mitsubishi Pencils are several times that of Lamy.

Consider the internationalization and expansion of digital writing

The reasons for the sale are that a strong partner was sought for the further development of the growth area of ​​digital writing and for the expansion of international sales. Mitsubishi Penseli brings this with it and at the same time ensures the retention of headquarters and production in the Heidelberg area as well as investment in the further development of the company and brand. Shigehiko Suhara, sixth-generation President and CEO of Mitsubishi Pencils: “We have great respect for the history and strength of the LAMY brand. We believe that the corporate vision and culture of Lamy and Mitsubishi Pencils are in perfect harmony with each other. We are also convinced that the acquisition of the Lamy company will create a strong joint platform for future growth and increase the value of the company – for Lamy and Mitsubishi Pencils.” Vera Lamy, former co-partner of C. Josef Lamy GmbH, explains: “We placed great importance on finding a company that has the energy and spirit, together with the Lamy employees and with all our partners, to create a completely new LAMY. – Chapter. We found this company.” His brother and fellow partner Markus Lamy adds: “The essence of the LAMY brand will be preserved and further developed. ‘Made in Germany’ will continue to play a decisive role. That was and is very important to us.”

Combining the power of creativity with 137 years of tradition

Mitsubishi Pencil was founded more than 137 years ago and today employs more than 2,700 people worldwide. The company has 22 sales offices worldwide and operates 11 manufacturing facilities. Mitsubishi Pencil is considered a leading company in the production of writing equipment. Mitsubishi Pencil has made a name for itself by producing high quality writing instruments, from simple pencils to sophisticated ballpoint pens, marker pens and mechanical pencils. The range of stationery products includes the popular uni-ball pens, known for their innovative waterproof colored ink. The uni brand also includes Posca water-based ink markers, which can be used on a variety of surfaces, as well as innovative Kuru Toga pencils with an automatic lead cycle.

It complements sales force, e-commerce expertise and creative force

Mitsubishi Penseli and Lamy have had points of contact in the past and have always valued each other. In addition to its innovative strength and global sales force, Mitsubishi Penseli also brings e-commerce expertise and will thus strengthen the Lamy company. LAMY brand products also support the Mitsubishi Pencil range in the top tier. At the same time, Mitsubishi Pencil wants to accelerate the development of Lamy’s technology. This technological development should include especially the area of ​​growth of digital writing and creativity in manufacturing. Steffen Rübke, CEO of C. Josef Lamy GmbH: “We are confident that the Mitsubishi Pencil Company, with its focus on innovation, its extensive sales network and its strong e-commerce expertise – as evidenced by its commercial success and Amazon on the American market. – will strengthen the company and the LAMY brand.”

LAMY: A company and brand with a unique tradition and design

LAMY stands for “Made in Germany” and has its headquarters and production in Heidelberg. The company employs more than 340 people. LAMY stands worldwide for high-quality designer writing instruments with modern aesthetics and perfect functionality. The real success story began 36 years after the company was founded with LAMY 2000: In 1966, the brand introduced a clear, unmistakable design language that still defines the style of all product lines today – the LAMY design. The LAMY brand is now represented in over 80 countries and over 15,600 points of sale. This includes around 200 stores of the same brand.

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Phone: +49 40 450210220
Email: lamy@achtung.de

Original content from: C. Josef Lamy GmbH, distributed by news aktuell