SU7, a rival to Tesla and Porsche?

In a global market where electric cars are increasing every day, Xiaomi is launching its first electric car, the SU7. Between innovations and competitive prices, let’s discover together this new competitor of Tesla and Porsche.

A gift to challenge the giants

Xiaomi officially presented its electric sedan, the Speed ​​​​Ultra 7 (SU7), on Thursday evening in Beijing. Priced between 215,900 and 299,900 yuan (or about 29,874 to 41,497 euros), it is well positioned to compete directly with Tesla’s Model 3, which starts at 245,900 yuan in China, or around 34,000 euros.

• Fierce competition : With a starting price around 3,500 euros lower than that of the Tesla Model 3, the SU7 looks like an attractive option.
• In comparison, the imported Porsche Taycan starts at 898,000 yuan (around 124,248 euros) in China, reflecting Xiaomi’s superior position.

Performance and freedom

The standard model of the SU7 offers a starting range of 700 km, greater than that of the long-term version of the Tesla Model 3. This figure places the SU7 among the best in its class for long trips.

• Respond to market expectations : Extended freedom meets the growing demand for sustainable mobility without compromising distance.

Enthusiastic reception

Success already seems to be there for Xiaomi: more than 50,000 orders were recorded in just 27 minutes after the launch of sales. This impressive statistic shows the enthusiasm of consumers for this new offer.

• The appeal of electric vehicles is not diminishing in China, the country with the largest EV market in the world.

A vision of the future of mobility

Lei Jun, the founder and CEO of Xiaomi, describes his vision of the SU7 as a car that combines beauty, ease of driving and technological intelligence, while staying below the threshold of 500,000 yuan (about 69,180 euros).

• Learn from the best : Lei emphasizes the importance of learning from automakers like Porsche and Tesla to produce better cars.

An ambitious strategy in a competitive market

By entering the electric car market, Xiaomi is strategically positioning itself to attract high-end customers. The deal is part of the company’s broader strategy to diversify its operations beyond consumer electronics.

• A great investment : Xiaomi has announced an investment of 10 billion dollars over the next decade to develop its subsidiary specializing in smart electric cars.
• The presence of the SU7 has already been confirmed in showrooms in 29 cities across mainland China.

Xiaomi’s SU7 represents more than just a product expansion: it marks an important step in Xiaomi’s quest to become a major player in the field of e-mobility. Facing off against competitors like Tesla and Porsche, the SU7 could well define performance and price expectations in the electric car industry.