Peugeot 306 Cabriolet: the 1994 advertisement by Ray Charles that has become legendary.

business of Peugeot 306 Cabriolet It is one of the most interesting ever. For the launch of the car, designed by Pininfarina, the French car manufacturer decided to focus on a big announcement. It was 1994 and 30 years have passed since that year. With the new discovery, marketing men did not rely on a casual relationship with a beautiful girl, but in fact they were involved. Ray Charles. Just him: a famous American singer and pianist, a true blues icon.

In the promotional video, despite his visual impairment, the American artist is filmed happily driving a transalpine vehicle on the Bonneville salt lake, to the tune of “Georgia on my mind”. The business went down in history, like others from the “lion” brand, which often managed commercial communication on top. No stunt double: Ray Charles actually drove the car, taking advantage of it, as he later admitted.

However, the main subject of the filming was the aforementioned Peugeot 306 Cabriolet, highly valued in its historical period and also today, as boy. The first version of this discovery was available with a 1.8 liter and 2.0 liter petrol engine. Over time, a 1.6 liter version was also added. There are two options in front of the gearbox: 5-speed mechanical or automatic. His appearance, designed by Pininfarina, knew how to attract attention. The soft top was electrically operated, making switching from one configuration to the other easy. Once unloaded, it was completely hidden from view, hidden by a covering cloth with bodywork.

The elements of this were enhanced above all by metallic colors, which enriched many chromatic types. In total, the Peugeot 306 Cabriolet took shape in almost 78 thousand models: a large number, considering the details of the model, designed to provide a comfortable driving experience. Options also include a matching hardtop. One of the most interesting versions was Roland Garros, launched in 1995, which offered a combination of eye-catching nuances: metallic green color, white soft top and white leather interior with brushed fabric. Today it is very sought after.