Citroen in Germany has the highest monthly car market share in 15 years – corporate news, economy and industry (other), fleet and fleet management | Information | VISION Mobility

Citroën is reorganizing itself and wants to score more points than ever through low prices and smartness, as well as unconventional ideas. That seems to work. According to KBA statistics, the French brand significantly increased the number of new car registrations in the first quarter of 2024 with an increase of 65.3 percent compared to the same period last year.

In March, the French gained almost three percent of the market share in Germany

Especially important is the month of March, where the two-cornered brand increased registrations by 91.8 percent compared to the same month last year and gained a passenger car market share of 2.9 percent – this is the best value in its 15-year history. Citroen in Germany.

Citroen recorded good results in the first quarter of 2024 with a passenger car market share of 2.3 percent. With an increase of 65.3 percent compared to the first quarter of 2023, the French importer is one of the fastest growing brands in Germany and is growing faster than the overall passenger car market, which recorded a growth of 4.2 percent in the same period. Citroen Germany boss Thomas Goldboom summarizes the increase as follows:

“The strong registration results clearly show that we are on the right track with Citroën in Germany. The rebranding and repricing of our cars, as well as attractive new models such as the new C3, convince many customers. Our strong registration figures confirm our strategy and at the same time motivates us to continue to offer our customers modern Citroën models with a unique balance of price and performance. I would like to thank Citroën’s partner companies and the entire sales team for achieving this excellent development.”

The French benchmarks have very low price points: the C3 starts at 12,690 euros and therefore fights for the title of the cheapest new car in Germany, and other models are also affordable after a price cut of up to 6,000 euros.