The CBF is selling the naming rights to the Supercopa do Brasil to investors

The CBF is selling the naming rights to the Supercopa do Brasil to investors


After two editions sponsored by Kia, the

Brazilian Super Cup

it will have a new name from this year: Supercopa Betano do Brasil. This Wednesday, the CBF formalized a sponsorship agreement with the bookmaker, which had also been announced as the owner of the naming rights for the 2023 Copa do Brasil.

The Brazilian Super Cup will be contested between

palm trees

(champion of Brasileirão) and

Flamengo

(Champion of the Brazil Cup) on January 28, at 4:30 pm. The fight will take place in Mané Garrincha Stadium, Brasília.

In addition to the right to mention the rights and the status of the official sponsor of the event, Betano will have actions during the match, such as being inserted into the LED panels along the entire length of the stadium, the main panel with the signature of the event, in addition to the 3D mats and the middle of the mat, in the pre-match and at half-time.

The sports betting house will also have a brand presence on the field installation, on the reserve benches and during the team entrance protocol, as well as during the awarding of matches, as in medals and the champion’s cup in 2023.


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– The acquisition of the Supercopa naming rights comes as a natural consequence of the acquisition of the Copa do Brasil 2023 naming rights. By investing in major sports competitions in the country, Betano helps to grow the sports industry, strengthen the brand and position itself as a leader in market – said Alexandre Fonseca, manager of Betano in Brazil.

– The Betano do Brasil Super Cup is a unique product, with a unique ability to attract, by involving brands of international standards. Brax is pleased and very pleased to share and collaborate with the product estimate – commented Bruno Rodrigues, one of Brax’s partners, commercial manager of the competition.

Betano sponsors several football teams in Europe and South America, including traditional clubs such as Benfica, Porto, Sporting (Portugal) and, most recently, Universidad do Chile. In Brazil, it is the main sponsor of Atlético-MG and Fluminense.

The Brazilian Super Cup will be sponsored by a treasurer (Photo: Lucas Figueiredo/CBF)