$1000 off to trade in your Chevrolet

The Mustang retains its title as the world’s best-selling sports car. This is despite a 6.8% decline in its most valuable market, the United States. Indeed, in the first quarter of this year, it lost ground compared to the same period in 2023.

Increase sales of Mustang

With the idea of ​​revitalizing sales, The Blue Oval Company is offering a $1,000 cash bonus to owners or employers of Mustang rivals. who plan to upgrade to the all-new Ford Mustang released in 2024.
In the US, customers currently have a choice between the latter Chevrolet Camaroas the Dodge Challenger and Charger prepare for the Daytona debut of the all-new, all-electric Charger.
This should arrive in electronic form later this year. In the midst of these changes, the Ford Mustang, which entered its seventh generation for the 2024 model year, finds itself without a direct competitor.
And for good reason, it’s still 100% warm! However, using this advantage, the company offers more incentives to attract more customers.
Especially those who already have a muscle car from another brand. In other words, Ford wants to “steal” customers from its long-time competitors.

Bonus for buying a V8, really?

Mustang Competition Win Bonus Cash offers a $1,000 cash bonus to owners of a Chevrolet Camaro, Dodge Challenger or Charger who get a Mustang. Still, the car must date from 1995 at most.
To be eligible, affected customers must replace their existing vehicle or terminate their long-term lease contract. Additionally, those who cancel their muscle car lease within 30 days of receiving their new Mustang are also eligible for a $1,000 bonus.
According to our colleagues at Direct cars, Ford distributed information to dealers detailing the bonus aimed at increasing sales figures. Not surprisingly, the flagship of the series, Dark Horse, is not included in this release.
That means it probably only applies to the 2.3-liter Ecoboost and GT versions with the 5.0-liter V8. However, the bonus applies to Fastback and Cabriolet bodies. The national offer is valid until April 30.

An already attractive price for a Mustang

It should be noted that the 2024 Ford Mustang is sold from $30,920 in the United States. At this price, you have an EcoBoost Fastback model. The base price is $41,960 for the V8-powered GT.
Obviously, these prices do not include the $1,000 rebate offered. Ford recently announced global sales figures for the Mustang. So we know that it retains its place as the best-selling sports car in the world.
More than 59,000 models were delivered to customers in 2023. And that’s before most markets get the new generation of the popular muscle car.
The American market must represent the largest number of sales with 48,605 copies. So it surpasses its rivals from Dodge and Chevrolet. Note also that Ford is preparing to celebrate the 60th anniversary of the Mustang on April 17. It is enough to celebrate this occasion with the launch of this operation that would enable to raise the sales levels.

It will continue! Obviously, in France don’t expect to benefit from this bonus… Especially since it wouldn’t be enough to make us forget the ecological penalty.