In a recent survey of automotive brand quality, conducted by a prominent Beijing-based market research firm, Chinese auto brands have seen a sharp decline in performance. Chery Jetour and SGMW Baojun have been identified as two of the worst-performing brands, ranking towards the bottom of the list.
The survey was conducted between January and June 2022, and evaluated 17 popular Chinese auto brands across a range of criteria, including design and engineering, performance and safety. The results revealed a marked deterioration in overall brand quality.
Chery Jetour and SGMW Baojun were identified as having the lowest performance scores. In particular, SGMW Baojun was severely criticized for its poor safety features, with numerous reports of malfunctioning brakes and faulty airbags. In comparison, Chery Jetour’s engineering and design issues were deemed the most pressing concerns, with the brand receiving low marks for its inefficient fuel consumption and uncomfortable interior cabin.
Though not all brands fared poorly in the survey, with some, such as Geely and Great Wall Motors, garnering positive reviews for their overall performance, the survey results underscore the need for Chinese auto manufacturers to invest more in quality control and engineering.
As the Chinese auto industry continues to expand, it is imperative that brands prioritize quality and safety, or risk losing their competitive edge in an increasingly globalized marketplace.