a unique arrangement of a unique SUV to discover until February 29 – Masculin.com

From now on, the car is not just a means of transportation, however luxurious it can be. At a time when the industry is undergoing its biggest revolution in decades, each brand intends to highlight its history to benefit its image. Land Rover, whose name is now fading in favor of its ranges (Defender, Discovery and Range Rover) has understood this well and offers its customers seasonal meetings to live a unique life and unite around its values.

As winter prepares to end, the British brand takes a snow break in Megève. Beneath Europe’s highest peak, Mont Blanc, an exclusive villa of over 1,500 m2, with six rooms, decorated for the occasion according to the brand’s codes and featuring the Range Rover SV One of One.

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A unique model in the world, designed by SV Bespoke and inspired by the most beautiful resorts in the French Alps. A showcase of the expertise of the brand’s personalization department, and a reflection of the beauty and serenity of the region, this Range Rover SV One Sport is unique in a deep satin blue finish that shines in natural light. . This multi-shade painting is and will remain unique to this One-of-One example. It provides colors and reflective materials.

The 23-inch Diamond Rims emphasize the uniqueness of this creation with a blue body color insert and a satin finish. Range Rover specific side inserts and metal lettering are finished in Bright Chrome / Black Chrome and provide that extra refinement down to the smallest detail.

The exclusive SV Bespoke interior features two-tone semi-aniline leather from front to back in Perlino and Liberty Blue with satin white ceramic decorative accents with texturing. The inspiration continues through the embroidery on the chairs and cushions, evoking the silhouette of the snowy mountains of the French Alps. The illuminated door edge plates also include features unique to this creation.

Range Rover House reflects Range Rover’s vision of modern, sustainable and design leadership. Last year, we had the great opportunity to launch the first French Range Rover House on the French Riviera, in the modern and famous style of Cap d’Antibes. For this winter edition, Megève was the obvious choice to meet our customers and immerse them in our world through a unique and refined luxury experience.

Philippe ROBBRECHT – President and CEO JLR France

And what show car will delight fans of the most stylish SUVs, the British brand has many surprises for its customers to offer them a unique 24-hour stay, designed around luxury. Lunch at “Flocon de Sel”. A six-course menu with food and wine pairings and an exclusive meeting with Emmanuel Renaut, chef with three Michelin stars, an introduction to leather skills by a Berluti expert and/or watchmaking by Bucherer, a flight over Geneva and the most beautiful peaks of the region to the end in apotheosis with a delicious dinner in the middle of the Alpine snow prepared by a Range Rover chef.

Range Rover House is open until February 29, 2024.