Lexus pursues the present and pursues the future, between craftsmanship and modern technology.

Lexus not a brand like others. The desire to emerge and stand out in the large panorama of cars are some of its unique features, which go through the complete search for beauty. However, we are not talking about aesthetics as an end in themselves, but functional ones to put the foundation of everything simply: the driver. Man remains at the center of Lexus’ vision, with the aim of making his life on board more valuable. In philosophy human-centered Lexus also includes driving engagement, which must be complete and satisfying. Therefore, the challenge for Lexus is to communicate a strong and affecting style, emotionally appealing, without neglecting the proverbial wonderful experience behind the wheel. All this can also be seen through the presence of the Japanese brand there Milano Design Weekthe fortress of quality, where it was possible to admire now, represented by Lexus LBXand the future, well defined by the avant-garde LF-ZC.

Lexus core technology

Lexus brand cars stand out for their excellent quality, great attention to detail, distinctive and bold design, reliability that has become a tradition and ultimate driving pleasure. Another key element has been added to this long list: technology. The technical advances brought to the field by Lexus over the years are remarkable. The efforts of the manufacturers and engineers of the Japanese luxury brand have been particularly focused on powertrain Full Hybrida real flagship for its efficiency levels at the top of the category and an excellent driving tool that is unique in current mobility and that can skillfully anticipate that of the future, and in Plug-in hybridthe perfect combination between efficiency and sustainability and a fundamental step towards increasingly sustainable mobility, a natural step in hybrid technological development, with exciting performance in electric mode and designed to meet the basic needs of end users, customers.

Lexus continues its path to redefining the four-wheeler industry’s standards, making its new technologies available to customers, paving the way for an electric future. For Lexus, existing technology is a source of inspiration for new developments and places itself in the service of safety and system. Lexus+ Safety System latest generation, sustainability and performance.

The current one is translated by Lexus LBX

The future is very interesting, but the present is equally interesting. In the Lexus showroom at the Milan Design Week, it was also possible to admire the flagship vehicle of current mobility: the B-SUV. Lexus LBX. Those who have always thought that luxury cannot be expressed in a hard drive have been cleverly challenged. The new LBX is a clear demonstration that you can put all the best that the world of Lexus has to offer in a car, also suitable for the city. Therefore, here we can contemplate refined design, modern technology, andcraft expressed by philosophy Omotenashia concept of Japanese hospitality that aims to anticipate the guest’s needs, aiming to satisfy the passenger even before knowing his real needs.

To understand what we are talking about, just open the door of a Lexus SUV and be greeted by an environment that is as simple as it is luxurious, compared to that of the highest class. Modernity is manifested in a way that corresponds to 12.3” digital instrumentsmaking its debut in the Lexus world on the LBX.

“Time” told us about the future of Lexus at Milan Design Week

Lexus is a regular presence at the Milan Design Week, considering that 2024 was the fifteenth consecutive participation in the Milanese event. The name of this year’s installation, which appeared at “Art Point and Art Garden, Superstudio Più” (Via Tortona 27), was “Time“. The concept of time is really fundamental to Lexus. Competing with the constant passing of minutes is a constant challenge for everyone, and Lexus wants to drive current and future events with style and power. Speaking of tomorrow, in that area . reserved for a luxury Japanese brand, they were there two machines basis for making the general public understand their personal vision of mobility.

The first work was called “Beyond the horizon” by Hideki Yoshimoto/Tangent (Art Point), and was directed by the concept car LF-ZCshort for Lexus Future Zero-emission Catalysta car that promises to thrill at first sight and mislead with its unparalleled driving dynamics.

The second creation was called “8 minutes 20 seconds” by Dutch solar designer Marjan van Aubel, where the common theme of time reflects the progress that Lexus has made in the design and manufacture of the car. human-centered.