Cadillac returns to Europe

SHOWROOM A PARIS – After returning to Switzerland in October, the American company is trying to make a big comeback across the region as well Europe to expand the presence of its electric SUV Cadillac Lyriq (in the picture) also for other markets such as France, Germany and Sweden. The return of Cadillac’s parent company, GM, in the Old Continent, which has been absent since 2017 when it sold Opel and Vauxhall to the then PSA group, started with online-only sales to test the market. However, in addition to online sales, the company apparently intends to open others as well showroomespecially in Paris.

ELECTRIC AND LUXURY SUVS – “We have introduced a new face for Cadillac here in Europe,” Jaclyn McQuaid, president and CEO of GM Europe, announced a few weeks ago during an event in Sweden. This week the manager returned to the theme at the launch event in Paris Lyricwhich in France it will be can be ordered online starting March 23, 2024. At the event, McQuaid said he expects electric SUVs to remain the fastest growing segment of electric vehicles. zero emissionsespecially the most luxurious ones: “If you look at the market for battery-powered cars in France, it is the luxury market that has grown the most and is the main center at the moment.

REMOVES HEAT FROM THE BODY -The Cadillac Lyriq It is an all-wheel drive electric SUV hole 499 cm197 wide and 162 high Ultium battery of 100 kWh allows to get afreedom Estimated 530 km. The Ultium platform is particularly suitable for driving core temperature, thanks to an energy recovery system that stores waste heat from the propulsion system. It can also recover and use moisture from inside and outside the vehicle and recover body heat from passengers. The recovery system also allows a faster heating of the passenger compartment. In Switzerland the Lyriq is sold from 82,000 francs (around 86,000 euros), while at the moment the French prices have not yet been presented.