Cherry It marks the start of Omoda and Jaecoo in Europe
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Chinese car manufacturer Chery has launched its two brands Omoda and Jaecoo in Spain. Germany, among others, is expected to follow suit in the first half of the year.
Chery has entered the European market with the launch of the Omoda and Jaecoo brands in Spain. As the Chinese automaker announced, the SUV and off-road vehicles will be available to customers through 32 sales outlets. 80 places are planned in the medium term.
Entering the Spanish market is the first ambitious step in China’s European strategy. Chery wants to sell Omoda and Jaecoo in other countries in the first half of 2024. In addition to Germany, according to the announcement, these are Italy, the Netherlands, England, Poland, Hungary, Austria and Switzerland. According to previous information, Chery wants to sell its cars in Germany through a network of regular dealers with 80 to 120 branches.
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Unlike many Chinese competitors, Chery is not only relying on electric cars in Europe, but also on hybrids and combustion engines. The first model for European markets is the Omoda 5. The 4.40-meter-long crossover comes with a 137 kW/186 hp 1.6-liter turbo gasoline engine, which can be ordered with a two-speed clutch transmission for less than 30,000 euros. must. A battery-electric variant should follow.
The SUV Jaecoo 7 will come later as a pure combustion engine and as a plug-in hybrid. By 2025, the model range is expected to grow to three models each from Omoda and Jaecoo. Chery also wants to add a premium electric product with Exlantix.
Chery sold more than 1.88 million vehicles worldwide in 2023. About 940,000 units, half of which were exported. Chery is the largest car seller in China. The company currently operates in more than 80 markets. With the launch of the European market, sales are expected to reach the two million mark in 2024.
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By April 15, 2021
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