Chrysler Pacifica: Celebrating Seven Years as a Leading Car

In the latest move to celebrate the Chrysler Pacifica minivan’s impressive seven-year run as the industry’s most acclaimed minivan, Chrysler has launched its latest advertising campaign, “Thank You Our Parents.” The program is designed to pay tribute to the diverse array of parents who have served as inspiration for the brand, showcasing the Pacifica’s contemporary features, elegant interior design and top-notch safety features. The campaign is celebrated with three 30-second commercials, namely “Boy Mom,” “Empty Nesters,” and “Dog Mom,” all available for viewing on Chrysler’s official YouTube channel.

The “Boy Mom” ​​segment addresses the unique challenges moms of boys face, highlighting the Pacifica’s safety features. “Empty Nesters” captures the difficult moment of parents dropping their young child off at college, connecting this life stage with the inspiration for the Pacifica Plug-in Hybrid. This variant not only offers an extended driving range but also comes with built-in rear seat entertainment. Meanwhile, “Dog Mom” ​​celebrates pet parents, especially those with large dogs, highlighting the Pacifica’s ample storage capacity and vacuum features.

Created in partnership with Doner, the campaign will see ads across a range of channels including television, digital platforms and social media. Chrysler aims to engage audiences through its Facebook, Twitter, TikTok, and Instagram channels with this campaign. The Chrysler Pacifica is best for its family-oriented features such as the FamCAM interior camera, which provides a panoramic view of occupants sitting in rear-facing child seats. It leads its segment with standard available safety features, including all-wheel drive and Stow ‘n Go seats. Specifically, it was a small pioneer vehicle to connect Amazon Fire TV to its Uconnect Theater System.

The Pacifica Plug-In Hybrid represents an important step toward Chrysler’s electrified future. As the first compact hybrid car on the market, it boasts an electric range of 32 miles and a total range of 520 miles. Its regenerative braking technology further emphasizes Chrysler’s commitment to sustainability by recharging the battery when braking or stopping.

Chrysler’s journey of innovation is far from over. The brand has announced plans to launch its first battery-electric vehicle by 2025 and aims to transition to an all-electric portfolio by 2028. This ambition is part of Chrysler’s broader electrification strategy.

Since its introduction, the Chrysler Pacifica has earned more than 175 industry-wide honors and accolades, making it the most awarded small car of the past seven years. As a key player in the Stellantis portfolio, Chrysler continues to be at the forefront of automotive manufacturers and mobility providers around the world, offering innovative products and technologies that meet the changing needs of families around the world.