BYD to land in lucrative electric pickup segment – News & Highlights

In a teaser video, Chinese giant BYD previewed (albeit masked with eye stickers) its next electric pick-up that will be launched in 2024. There is no certainty but it will probably be shown as a world premiere when upcoming Auto China which will open in Beijing on April 25.

The company, which recently beat Tesla in sales of electric models in China, aims to strengthen competition with other brands – such as Ford, Ram, Toyota and Tesla – that are present or about to do so in the rich light truck segment. In a press release, Byd noted that it’s a mid-size pick-up designed for the international market, but for now (since the company doesn’t exist) it won’t be sold in the US at this time.

For now it will focus on countries like Thailand where these cars are widespread. BYD’s new electric pickup will try to compete ‘up’ with the likes of the Ford F-150 Lightning and Tesla Cybertruck, but also with battery-powered versions of the Toyota HiLux, Ford Ranger and Isuzu D-Max. No information has been given about the pricing position or even the features of the development system and the freedom. However, it is reasonable to assume that BYD will use the DM-o platform already present on the Fang Cheng Bao Leopard 5 SUV (another model of the Group) which can support electric motors of up to 500 kW.

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