GM Abducts Electric Vehicle Subsidiary BrightDrop Into Company

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BrightDropa General Motors Company the electric commercial vehicle establishment created in 2021, will no longer operate as a subsidiary and is now part of GM, the automaker. He said November 16.

BrightDrop was born out of GM’s Innovation Lab and was a wholly owned subsidiary for the past three years. At the time, BrightDrop produced a portfolio of electric van products for customers such as FedEx and Ryder using the “agility and innovation of technology startups” and access to “GM’s deep manufacturing expertise,” the company said.

“As BrightDrop has matured, we are now bringing that ethos back to GM to make our work even better, and so BrightDrop’s entrepreneurial spirit can help drive more success with GM’s commercial customers,” GM said in a statement.

The move may affect a small number of BrightDrop employees, but most are expected to be integrated into GM, according to the company.

BrightDrop’s electric delivery vehicles, the Zevo 600 and Zevo 400, will continue to be part of the GM Involvesa business unit that the automaker created in May that includes products, technologies and services to support its fleet customers.

Additionally, GM is bringing together all digital business solutions, including BrightDrop Core, into its software and services organization.

GM says it “remains committed to increasing BrightDrop Zevo production,” which it does it had to stop in September but it is expected to start again in the spring.

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