already 1000 orders in the open days of March 2024

Interviewed by our colleagues inautoactu.comVincent Peru spoke specifically about the manufacturer’s expectations regarding the launch this month of the new LBX SUV, a small SUV with a length of only 4.19m, designed specifically for Europe: “One of my priorities is to support the launch of the main model that is. LBX, Our new premium B-SUV. We exceeded 1,000 orders at the end of March with open days that worked well and we should have 1,300 at the end of April.. Our goal is to produce 3,000 this year, or one-third of our mix, and take 4,000 orders.

Same basic but more focused

To achieve this, the Toyota premium brand relies mainly on the appearance of its new model in the media: “We benefit from an unprecedented communication program of Lexus, worthy of a Toyota model, andprime time TV appearances on major channelsduring two waves, from March 10 to 24 and then from June 9 to 23″, notes Mr. Peru on this matter. Note that the new Lexus LBX borrows its technical base from the Toyota Yaris Cross but frees itself from it in the interior .and the design of the dashboard and overall treatment more useful Finally, under the hood, the Japanese urban SUV uses a hybrid self-charging engine from the Toyota Group, but which. Power is here increased to 136 horsepower.