Land Rover prefers dealers to agents

The possible transition from traders to agents has been at the center of every debate about the industry in recent years. The choice will ultimately be up to the car manufacturers. Some of these have already announced their intention to convert the network of sellers into a network of agents, others prefer to leave things as they are. And among these there are also Jaguar Land Rover.

Land Rover rejects agency contract

Group sales strategy Jaguar Land Rover takes the name of Let’s think again and aims to provide its customers with the highest levels of customer experience. This is a type of tailor-made marketing, which invites buyers in the so-called Business Housesmodels that reflect the values of the brand, as well as the salespeople who work there.

To maintain this level of compulsory payment, reports the German newspaper car salesman, Land Rover opposed the adoption of the agent model in the UK, considering that it is not suitable for the national market of new cars. In this case, it is likely that the same approach will also be taken in other markets and that it will probably concern the Jaguar brand. Even if it is one temporary decisionwill be discussed again in 2027.