“Will.I.AMG” shows what can happen when musicians create cars – an instant one, built by West Coast Customs.
Formula 1 celebrated its first show in Miami over the weekend – a temporary stadium near Hard Rock Stadium received a ten-year contract. Among the celebrities in the GP on the East Coast, a West Coast brand appeared for the first time: “Will.I.AMG”. The uniquely designed offer was made by the famous West Coast Customs company for rapper, music producer and jack of all trades Will.I.am. The four-door AMG was used as a base, which is no coincidence: there has been a formal partnership between car manufacturer and world star since last September.
“I grew up in the ghetto and saw famous musicians dancing in a Mercedes car,” says Will.I.am, who became known for the hip-hop group “The Black Eyed Peas”. For many children in big cities, owning a Mercedes is a sign of progress, and owning a Mercedes was also a dream come true. “Now I have achieved my goal and go further by rethinking and shaping my vision of the AMG model.”
Under the secret project “The Flip”, improvements from West Coast Customs around founder Ryan Friedlingshaus have fulfilled the rapper’s vision and aspirations. The AMG GT four-door coupon was used as a base, which, in turn, was converted into two doors and “suicide doors” with rear hinges (“suicide doors”). Will.I.am was inspired by G-Class and SLS components for design, which can be seen on the one hand in round lights and LED circles and on the other in the conversion and duration silhouette. front hat and two-door passenger cell. “I didn’t touch the engine,” says the musician. “Because AMG makes the engine better.”
For this project, Will.I.am has partnered with West Coast Customs for the sixth time – the repair company is known for its television programs such as “Pimp my Ride” or “Inside West Coast Customs”. All activities related to “Will.I.AMG” benefit the rapper “i.am/Angel Foundation”, students from poor backgrounds have easy access to the MINT subjects (mathematics, computer science, natural sciences and technology) he wants to facilitate.
“We encouraged and encouraged each other in recognizing this complete concept, which is more than just a unique event,” says AMG boss Philipp Schiemer. The success of Mercedes-AMG would depend heavily on providing the next generation with easy access to the latest technologies and digital advances. “It’s part of our culture to always be pioneers and to dare to do something new.” Together with Will.i.am, they want to carry this legacy in the future.
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