Milan Design Week 2024: ISA presents Genesis

On the occasion of the 2024 edition of Furniture exhibitionfrom 15 to 21 April in Milan, ISA, industrial truth among world leaders in professional refrigeration and furniture for public areas, gifts The beginninga small bar born from the meeting between the technological know-how of the company and the industrial culture inspired by the best Italian design.

ISA has always been committed to experimenting with innovative solutions for furniture and refrigerators and, among the most important solutions, Genesis deserves special attention, the mini-bar element that becomes a real piece of furniture. Performance and aesthetics. Technology and sartorial design. These are the four features that define Genesis and make it a versatile solution for contract, hospitality and housing.

Developed in collaboration with an architect Sergio Brioschi, Genesis looks linear and solid and fits naturally into different contexts and interior design projects, from hotel rooms to business lounges. The Genesis sub compartment has two or three organized drawers: one neutral and one stored in the refrigerator in the Genesis 120; the other with two in the refrigerator in Genesis 180.

During the days of the Milan Design Week, Genesis will be shown in the new Rossi theater in Albizzate, one of the longest running brands in the history of Italian high design, recently acquired by Creation Italia Srl which will relaunch the brand at this event. The two Italian companies share the importance of their expertise in their respective sectors with special attention to continuous innovation and research, high quality and sustainable methods in production.

For ISA sustainability is an important value

Each refrigeration project testifies to the attention of the company on this issue that emerged from the Montreal Protocol, which established the non-use of substances harmful to the environment and the atmosphere and then the Kyoto Protocol, one of the most important instruments international legal systems aimed at combating. climate change.
In order to effectively reduce the impact of production on the environment, in anticipation of the appropriate guidelines of the European Commission, ISA uses natural gas for refrigeration: R290 and R744, which are the best performers according to the Global Warming Potential Index rating; it uses only insulation with a low environmental impact, thanks to the Cyclopentane production process. From an industrial perspective, ISA is committed to meeting all three criteria of Scopes 1 – 2 – 3, referring to the Greenhouse Gas Protocol, which describes an international reference system for the measurement and management of greenhouse gas emissions resulting from industrial activities.

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