New Chery Tiggo TJ-1 2023, an SUV challenging the Euro 13,000 Jeep Wrangler and Land Rover Defender.

Photos of the new SUV Chery Tiggo TJ-1 are doing the rounds on the web in anticipation of its expected debut at the Shanghai Auto Show this April. Currently, the car is only intended for the Chinese market and is in competition with luxury cars such as Jeep Wrangler And Land Rover Defender, along with the BAIC BJ40 car, i.e. the Chinese and original version of DR Automobili’s ICKX K2. But landing in Europe, including Italy, cannot be ruled out, and in fact, rumors are increasing.

Thanks to cooperation between Chery and Dr, the new vehicle could actually strengthen the range of the recently established off-road brand. In practice, the Chinese company does not rule out the possibility of a future presence on the European market, given its intention to expand in 2024. Let’s see in detail:

• How Chery Tiggo TJ-1 2023 challenges Jeep Wrangler and Land Rover Defender
• A new brand fully dedicated to the world of SUVs is coming

How Chery Tiggo TJ-1 2023 challenges Jeep Wrangler and Land Rover Defender

The name Tiggo represents the range of SUVs of the Chinese brand Chery, however the new Chery Tiggo TJ-1 aims relaunch the company’s image. Chery Automobile founded in 1997, headquartered in Wuhu and in just 20 years has achieved remarkable growth to become one of the largest automobile companies in China, equal to Geely.

In the past, Chery has come under fire for the lack of stylistic originality of its cars, but this is changing. With the launch of Chery Omoda 5 electric SUV, aimed at a young audience and sold in China for 13,000 euros (at the exchange rate), Chery has shown more attention to design and personality, creating a modern and urban look. With the new Chery Tiggo TJ-1, the company continues in this direction, trying to create a more spartan but still refined beauty.

Chery Tiggo TJ-1 2023 has a square body and, like any self-respecting self-respecting traveler, large black bumpers in reinforced plastic with towing hooks, square wheel arches and special tires. The roof has a floating effect and the C-pillar is wide, which includes a body-colored panel. The name Tiggo written in black according to modern taste, while the Chery logo is in block letters. Retractable door handles and rear spoilers, as well as faux air vents, are other typical Chinese design features.

Inside, the 2023 Chery Tiggo TJ-1 has a steering wheel with real buttons, a rectangular instrument cluster, a. 14.8-inch infotainment screen and display title. Tiggo TJ-1 is expected to be launched in July and deliveries in the Chinese market are expected to start a few weeks after launch.

In terms of engines, Chery plans to launch two options: a 1.6-liter gasoline engine with a seven-speed automatic transmission and hybrid version of the plugin with a four-wheel drive. The final model should be able to offer a range of more than 100 km in electric mode alone, while combining electric and petrol drive, it should be able to offer a range of 1,200 km.

Chery Tiggo TJ-1 2023 should be equipped with four wheel drive and it appears that the handles are reversible. The selling price of a Chinese car should be around 100,000 RMB (around 13,500 euros).

A new brand fully dedicated to the world of SUVs is coming

The Chery Automobile company has decided to expand its scope in Europe, including Italy, through the launch of a new brand specializing in high-end electric SUVs and off-road vehicles, called. Jaecoo. This new brand will complement the Omoda brand, which will be launched at the end of 2023 with the Omoda 5 SUV. Chery Automobile’s goal is to expand its range of vehicles and offer a wide range of vehicle families with different configurations. .

Jaecoo will adhere to such values high quality materials, versatility and excellent off-road mobility. The first model of the new brand will be the Jaecoo 7, a luxury and modern SUV, which will be presented on April 20, 2023 at the Shanghai Motor Show, scheduled from the 18th to the 27th of the month.