Mercedes and Kia in one place: Pappas becomes a partner of Kia: a surprising new entry in Graz

The Graz car industry is surprised: Pappas will be a partner of Kia from July 2024. The plan has not been announced, but it was clear that Pappas had to react in the current situation – the car business is currently very difficult, the additional brand should ensure more circulation in the region that. And with the new Kia brand, the company’s capabilities can also be put to good use. Without taking other steps.

Kia and Pappas put it this way in an official statement: “The existing capacity of Pappas Steiermark GmbH in Graz enables a quick start of cooperation with Kia Austria in the areas of sales and after-sales. This means that sales and customer service from Kia will be operational at Schippingerstrasse 8 in 8051 Graz as early as July 2024.”

Die Kia-Connection

Wolfgang Prisching (Pappas): “Because of the completely different product range from our existing Mercedes-Benz and smart brands, it is an excellent complement to the Graz region and the Graz environment.” presented itself is what was expected, also through the Kia connection. Pappas is the largest Kia dealer in Hungary. And Kia is currently building a fleet of electric commercial vehicles, which it is forming a partnership with Pappas. “Here too, Pappas is the perfect partner for us with his many years of experience in the light vehicle business,” says Alexander Struckl, Managing Director of Kia Austria.

Kia also has a second partner in Graz, the Robinson car dealership.

Across Austria, Kia now has more than 70 sales and service locations, as well as 33 service-only locations. Pappas Steiermark GmbH is a 100 percent subsidiary of Pappas Holding GmbH and operates in five locations in Styria. With approximately 400 employees (including more than 60 students), the company is one of the largest businesses and employers in Styria.