Opel entertains its dealers

Opel is changing its face. The German brand presented its new brand identity to the internet. “Last rates are for 2012”he noted Michel Maggipresident of the Opel business group.

In France, two dealers already, that of the PGM group in Montegeron (91) and that of the JMJ group in Epinal (88), are showing these new colors.

On the outside, the yellow totem decorated with the new Opel Blitz logo and the Opel wordmark, has a more modern design than the previous generation and above all similar to what we find in cars now. At night, this glass totem lights up for a spectacular view.

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Inside, Opel wanted clean shapes and a sky with yellow and gray color codes. Architects created spaces that were clearly identified by clients. “No “Discovery Center” For example, it has a lounge with chairs and sofas (…) where guests can relax. There is also a range of merchandise on sale from fashion to practical accessories.shows the press release.

Cars are burning from above. © Opel.

For the models, they stand out from the white and gray surfaces thanks to the light panels concentrated on them. Also planned is a space dedicated to electrical models that present different charging systems, from a wall box to a universal charger.

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“90 to 95% of the internet already meets the latest external standardssays Michel Maggi, president of Opel’s dealer group. To avoid costs,The new standards submitted by the manufacturer shall be imposed during the work or action.”

A more flexible development policy

Because unlike the restrictive policies imposed by developers in the 2010s, these latter policies appear to be more flexible on the Internet. Which is also the case for Opel. It is true that profits are not always available and that this activity today is facing major changes that have a direct impact on the company’s accounts.

© Opel

“To preserve our profitability, Opel offers us a certain number of exemptions”, emphasizes Michel Maggi. Therefore, suppliers who meet the old standards, but whose investment has not yet been paid, will not be subject to this development. The same goes for the color of the brick if the final shades correspond to the new standards.

Regarding furniture, Michel Maggi notes that the costs remain bearable: “Most of all, we have the ability to call for tenders to reduce costs.”

“The number of visits to retailers is decreasing, and customers who visit retailers only once on average, thanks to the new visual identity, will immediately feel that they are in good hands with our partners allowing an easy and transparent exchange”say Rebecca ReinermannVice President of Marketing at Opel.