Opel is changing the face – Auto Magazine

Opel’s busy schedule in 2024!

An ambitious product plan for Opel

Back on top after several years of difficult changes, the German manufacturer recorded record figures last year. In France, its sales increased by 19.7%, to 51,876 units., where the market average was only 14.8% growth! Great performance, thanks to a range that has been completely updated since its acquisition by PSA in 2017. From Corsa to Astra, from Crossland to Grandland, including Mokka, Zafira and Combo, all Opel models are now based on PSA platforms. They share their engines and main equipment with Peugeot or Citroën models. “Economy of scale” that allows the Blitz brand to do regularly launch new models, and renew its end-of-life designs more quickly. For example, a brand has just submitted its own New Frontera, an electric and hybrid family SUV that will replace the aging Crossland.. Also, it will arrive this year Brand new Grandland, electric and hybrid as well, which will be an assistant to the Peugeot e-3008. And that’s not all, because the Opel company, which celebrates its 125th anniversary this year, will completely review its sales.

Opel dealers change identity

The identity and customer journey of brand sales points is very old, dating back to 2012, in the midst of the General Motors era. However, in twelve years, Opel has changed a lot. Put it already, as it now claims to be “techno and accessible”. Innovative too, with the famous “Vizor” grille now adorning all models. And the logo, finally, which was slightly modified in 2021 to adopt a 2D format. Several good reasons to refresh your businesses, so … Today, it’s time for something new, clean and clear. In fact,The brand will be based on shades of yellow and gray decorate the exterior and interior of its selling points. The goal? Define and simplify the customer journey, so that the eye is usually attracted to the main selling points: the reception lounge in the middle (yellow), the cars around (backlit and standing from gray), and different offices at the ends of the contracts to complete. These new brand standards have already been applied to two dealers in France, and will gradually be extended to the entire network. Facelift, which should allow Opel to increase its sales trafficfor the best prepare for the arrival of its future models…

“With a modern, clear and focused design, the car dealership will further emphasize Opel’s meaning for “modern German”: an open and welcoming environment for all, with designs that promise unproven electric mobility and a reduced CO2 footprint. », We can read in the press release of the brand.