HP joins Ferrari, Tony Parker returns to Quick, Tourtel Twist loyal to Tour de France: eco news of the week

Changing the name to Ferrari

Already a sponsor of Real Madrid since February, HP this time is committed to returning to the world of F1. After sponsoring, in particular, Williams (2000-2005), the IT company entered into a partnership with Ferrari that allows to attach its name to that of the Italian team.

Thanks to this agreement, HP will also be able to display its logo on two single-seaters and on the combination of Charles Leclerc and Carlos Sainz. This will be the case from the Miami Grand Prix (May 5) in which the Scuderia has already announced that its drivers will wear blue.

Tony Parker returns to Quick

More than ten years later, Tony Parker is once again an ambassador for Fast. The four-time NBA champion himself announced the official news on his social networks in a video commented by George Eddy. With this collaboration, the current president of Asvel specifically sponsors three new recipes from the fast food chain established in Belgium. Huraka achieved a 20% growth in sales in 2023 and plans 30 new opportunities this year.

Tourtel Twist faithful to the Tour de France

Present in the promotional caravan since 2022, Tourtel Twist has extended its partnership with the Tour de France until 2026. For the 2024 edition (June 29-July 21), the non-alcoholic beer brand from Brasseries Kronenbourg will distribute 400,000 cans of its drinks. and 100,000 bob on the side of the road.

Nicolas De Tavernost joins GL Events

When he left the presidency of the M6 ​​group last Tuesday, Nicolas De Tavernost has been appointed vice president of the board of directors of GL Events, the official supporter of Paris 2024. The 73-year-old will also be the chairman of a strategy committee of five people “responsible for analyzing and recommending to the Board the future directions of the Group”.

BigMat supports young footballers

For the sixth year in a row, BigMat has relaunched its “Les Bâtisseurs du Sport” program for the benefit of unlimited player soccer. The construction materials company will supply match kits to two U7-U9 teams from 110 clubs in France. In fact, the company will give away two lots of 14 Puma jerseys, shorts and pairs of socks in the colors of each team, i.e. a prize worth €1,400. Each club has until May 13 to submit an application. The winners will be announced on May 27 and the uniforms will be released from next August before the start of the 2024-2025 season.