Jaguar Land Rover (JLR) has big plans for the coming years. Land Rover will open the order books for the electric Range Rover before the end of 2023. We also get more details on Jaguar’s first of three new EVs, the four-door GT arriving in 2025.
Land Rover is launching a new platform called Electrified Modular Architecture (EMA) that will power mid-size electric SUVs. Fully electric Range RoverThe model will be launched in 2025 and the company will build it at its factory in Halewood. It is turning into a power generation center as part of a new £15bn investment in its factories.
The SUV brand plans to expand its Modular Longitudinal Architecture (MLA), which is the basis of the Range Rover and Range Rover Sport, put. The platform enables the company to build vehicles with internal combustion engines, hybrid configurations and batteries. This gives the manufacturer flexibility in making cars for the needs of different markets.
Jaguar will launch its new JEA platform in 2025 with the first of three new EVs. The four-door GT has a range of up to 700 miles and has a guide price starting at £100,000. The company says the EV will be “more powerful than any previous Jaguar.” The brand will build the new GT at its factory in Solihull.
JLR will invest in the company’s industrial footprint, automotive software, digital technologies and autonomous systems. Part of the company’s plans include renaming the Engine Manufacturing Center to the Power Generation Center, which will shift from building Ingenium internal combustion engines to electric propulsion units and battery packs.
“This investment will enable us to realize our modern electric luxury future, develop new skills and confirm our commitment to be carbon neutral by 2039,” said Adrian Mardell, CEO of JLR.
Change name to JLR
The automaker also plans to move to a “House of Brands” approach designed to enhance the uniqueness of each vehicle. The brands are Range Rover, The guard , Discovery and Jaguar.
Central to our Reimagine strategy is the creation of House of Brands, which is a natural evolution, with the aim of elevating and strengthening the uniqueness of British brand signatures,” said Professor Gerry McGovern OBE, chief creative officer at JLR. “Our ultimate ambition is to create a truly engaging experience for our customers that, over time, will create long-term equity for our brands and the long-term sustainability of JLR.