Setting up a car on Twitter – internetworld.de

Setting up a car on Twitter – internetworld.de


Japanese car brand Acura used Twitter for innovative advertising: Users can configure a model without leaving the text messaging service.

Four-cylinder or six-cylinder engine, four-wheel drive or front-wheel drive, as well as body color – with these parameters Internet users can collect the new TLX model from the Japanese car brand Acura themselves. So far nothing new. What’s interesting is that they can do this setup without leaving Twitter. This is possible because the Honda subsidiary has integrated the function into a Twitter card advertising format, which can be expanded from text messages.

Later, the image of the configured car can of course be distributed. Twitter is also coming soon with targeted campaigns, reporting and new pricing for its Twitter Ads program. This should enable advertisers to improve and adjust their marketing efforts.

What? Want a weekly update on news from the world of social media?
Social media marketing and social business is the main focus of the weekly social media newsletter, which is created in partnership with our sister site, Promotions and Sales. From Facebook to Instagram to Pinterest and TikTok: Social media marketers receive information on all important channels. Sign up for the free newsletter now!

And if you want more than just theory: On October 19 and 20, the Social Media Conference instead of: >> More information and tickets