Ford is delaying the launch of its electric SUVs

Ford is announcing a delay in the launch of its new range of electric SUVs, as part of a reorientation strategy aimed at improving its profitability and competitiveness in the market.

Ford is making a series of moves to improve its profitability and competitiveness in the European market. This strategy includes postponing the launch of its new electric SUV models by two years, originally planned for 2025, which is now planned for 2027, to take advantage of recent developments in batteries.
parallel, Ford focuses on more American and electrified vehicles to reduce sales volume while improving profit margins. Despite the adjustment, Ford plans to invest in new products in Europe, including the production of a new SUV at its plant in Valencia, Spain.
Other projects, such as the conversion of the Oakville assembly plant in Canada and the development of new electric platforms and production sites, are also part of Ford’s strategy for the future.

Ford wants to improve its profitability

Ford, a major player in the European market, is going through a period of significant restructuring to regain its competitiveness against competitors. To achieve this, The American manufacturer has made a series of steps, including reviewing its strategy and revising its vehicle lineup. A notable decision on the part of the Ford concern a two-year delay in the launch of its new electric SUV models planned to be built in Canada. Earlier, when these cars were scheduled to arrive in the market in 2025, they will be launched only in 2027. Ford justified this delay by explaining that it wanted to take advantage of the latest advances in batteries.
The delay is part of a broader restructuring of Ford’s strategy, which now focuses on a range of American and electrified vehicles. These reforms aim to reduce sales volumes but improve profit margins.
Meanwhile, Ford plans to shift its dealer network toward an agency model, although implementation of this move has been postponed until further notice. Despite these adjustments, Ford remains committed to investing in new products in Europe. It recently discussed the possibility of producing an all-new SUV at its plant in Valencia, Spain, where the Kuga is already made. This announcement is generating interest, although it is still subject to Ford’s official decision.

Other projects are in progress

Let’s also remember that the Dearborn group had announced the investment of 1.8 billion Canadian dollars converting its Oakville assembly plant in Ontario, Canada, for the production of these electric SUVs. Although the factory conversion is starting as planned, the delay in the launch of the car is creating challenges for the workers. Unifor, the union representing more than 5,600 Ford workers in Canada, expressed dismay at the decision, stressing the importance of minimizing the impact on workers.
Ford also unveiled other developments as part of its electrification strategy. A team of designers in California is working on a small, low-cost and flexible electric platform that can host a variety of high-end models. In addition, the new BlueOval City campus in Tennessee is proceeding as planned and will be the site of Ford’s Industrial 4.0, combining automation and connectivity for next-generation electronic manufacturing.
Expansion of the Avon Lake assembly plant in Ohio is also underway, and production equipment is scheduled to be installed in the summer of 2025 for the production of a new electric vehicle aimed at professionals from the middle of the decade.