Subaru Italia confirms the Mercurio GP, which signs a campaign to support the new Crosstrek

Mercurio GP proves itself as a strategic and creative partner of Subaru Italia, developing the launch strategy of the new Crosstrek and creating all external communication materials and for dealers throughout Italy.

The campaign concept tells a new story, which rewrites the concept of “emotion” to focus on the quality of the moment rather than just the performance of the car.

This campaign is created in two phases that are different in terms of time but synergistic in terms of story and photography. In the months set for the initial launch, the arrival of the new Crosstrek was promoted with the claim “It all starts from here”, focusing only on the interior of the crossover – a new and unique perspective on the market – and. people who, after arriving at their destination, prepare to live their own adventure.

The launch phase continued in January 2024 with the development of new communication devices and the change of title to “Where I want to stay” which describes the unity of many possibilities in one car (adventure, comfort, city, open space, sports skills. ): the most important than the starting point and destination.

This soundtrack is the unreleased song “Peace of Mind”, created by Mercurio GP specifically for Subaru Italia to better express the concept of comfort, safety, adventure and exterior of the new design.

Mercurio GP has also developed all external communication tools, both for consumers and sellers, which include: TV (15″ and 30″), radio (25″), OOH, digital, social media management, POP equipment and special projects.

LOANS

Creative agency: Mercurio GP
Federico Castelli – Creative Executive Director
Alessandro De Nardi – Head of Strategy and Senior Writer
Massimiliano Loguercio – Chief Art Director
Marta Corbetta – Customer & Communications Manager
Giulia Crivelli – Account
Andrea Conti and Roberto Magistrelli – Video editors
Stefano Longoni – Sound and Music Consultant
Giovanni Provolo – Graphic Designer
Alessandro Pilati – IT Manager
Giacomo Borgatti – SMM
Music by Fabrizio Baldoni

Production Company: Overclock