The Kia Tasman, a Tasmanian-inspired pickup arrives in 2025

Kia has announced the name of its highly anticipated pickup: the Tasman. This choice is inspired by the past beauty of Tasmania, a wild island at the southern tip of Australia, aiming to symbolize adventure and discovery. Tasman marks Kia’s entry into the global C-segment pickup market.

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Inspiration from Tasmania: presentation video

The Kia Tasman is scheduled to debut in 2025, with phased launches in various regions, including Korea, Australia, Africa and the Middle East. The strategy aims to meet the specific needs of each market, taking into account factors such as the popularity of pickup trucks in Australia, the growing interest in outdoor activities in Korea and the need for rugged off-road vehicles in Africa and the Middle East. .

The name Tasman was proposed by Kia Australia and was chosen from several submissions from around the world because of its direct connection with Tasmania and the Tasman Sea. The island’s spectacular scenery and abundant wildlife contributed to this choice, evoking a spirit of adventure that reflects the rugged and abundant qualities of the new takeover. To further emphasize this relationship, Kia has released a video in which a blacksmith took inspiration from the Tasmanian landscape to create the Kia Tasman logo..

Last March, the company also published a video in which 20 Australian gaming majors discussed the name of the new game. Kia is now collecting customer feedback via the Kia Australia website.

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