“Toyota moves to profitable EVs in three steps”

“Toyota moves to profitable EVs in three steps”

Koji Sato, the new CEO of Toyota, is heard again. Toyota would like to move to a large number of profitable EVs in three stages.

Toyota is the biggest car brand in the world, but it’s certainly not the first brand to fully work with EVs. The Japanese held out for a long time and only sold their first large electric car – the bZ4X – in dribs and drabs. Given Toyota’s large market outside the EV-loving west, that’s understandable, but looking to the future is a threat.

The brand’s new boss seems to understand that well. Sato previously announced that it would work on more, better and more attractive EVs and is now pouring those plans into an actual three-step plan. According to Automotive News, the first step is already underway, in the form of the bZ4X. Stage 2 will follow in 2026, when Toyota will launch an all-new EV platform and wants to have the factory capacity to build 1.5 million EVs worldwide.

The new operating system called Arene must also play a more important role between stages 2 and 3, until everything is connected in the third stage in 2030. More efficiency in the power train of the cars itself, but also in the technology surrounding it and in the factories should ensuring that Toyota can sell up to 3.5 million EVs per year in a very efficient manner, at an attractive price and at a good profit.

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