Nissan is showing four electric vehicles at Auto China

Nissan unveiled four Electric Vehicles (NEVs) as concept vehicles at Auto China 2024, two pure electric vehicles and two plug-in hybrids, developed in collaboration with long-time partner Dongfeng. In addition, the Japanese automaker presents a variety of electric models at the trade fair in Beijing, which aims to emphasize the company’s current development and future trends in the electric field.

In addition to the four new concept vehicles, another NEV was announced. This means that five new cars will be introduced to the Chinese market by fiscal year 2026.”To achieve sustainable growth in the rapidly changing Chinese market, Nissan is pursuing a China-focused strategy, which we announced in our corporate initiative ‘The Arc’.Said Makoto Uchida, President and CEO of Nissan. “Based on the concepts presented today, we will start developing the NEV and then create a balanced product portfolio with different and competitive new models. We want to provide all customers in China with an attractive mobility experience.“

The four new concept vehicles are intended to be able to serve the mobility needs of Chinese customers in a targeted way. The Nissan Epoch concept (see cover photo) is an electric sedan for city dwellers who want to shape their lifestyle with new technology. The concept car has an AI-supported Internet of Things (IoT), including a virtual personal assistant that, among other things, can recognize and interpret emotions.

The Nissan Epic concept (seen directly above) is perfect for adventurous people who want to go sightseeing on the weekend. An electric SUV can drive freely in the city and on the highway and can also be used as a mobile power source, for example providing electricity when camping or at outdoor parties. At the same time, the technologies on board are aimed at creating a sense of calm.

The hybrid SUV Nissan Era Concept suits the urban lifestyle and is ideal for young business people who use their car as a second home. With an integrated entertainment system and zero-gravity seats, the combination of the e-4ORCE all-wheel drive system and active air suspension provides a comfortable and safe driving experience. The Nissan Evo concept is intended for weekend trips with the whole family. In addition to its driving assistance and safety functions, the AI-powered personal assistant supports drivers.

Nissan is also showing the Hyper Force and Hyper Punk for the first time in China

The Hyper Force and Hyper Punk concept models, which debuted at the Japan Motor Show in October 2023, will be seen in China for the first time as part of the Beijing Auto Show. Hyper Force is designed to provide the ultimate in driving pleasure, environmental sustainability and comfort for everyday use. The all-electric supercar was created for motorcycle enthusiasts and gamers who crave the adrenaline rush of racing while living an environmentally conscious lifestyle.

The digitally rendered Hyper Punk aims to promote the creativity of drivers in the virtual and physical world. With biosensors in the headsets and artificial intelligence, Hyper Punk detects the passenger’s mood and automatically selects the appropriate music and lighting.

Nissan is also showing the Formula E Gen3 racing car on the exhibition stand. It stands for the manufacturer’s prowess in the field of electrification and shows the pride with which Nissan is participating in the ABB FIA Formula E World Championship to inspire more customers to go fully electric.

Nissan’s strategy for the Chinese market

Nissan’s strategy is “In China, for China, from China to global”. The focus is on the company’s value creation and overall competitiveness on the Chinese market. With the new brand campaign “Excitement by Ni”, Nissan wants to further expand its presence in China. It embodies the company’s commitment to innovation and aims to enhance customers’ lives and fulfill their personal mobility needs.

Nissan plans to collaborate with leading intelligent systems companies to provide novel intelligent systems and AI-based services in the Chinese market and beyond. In accordance with the company’s goal of enhancing the customer experience with innovations and modern technologies and considering the rapid changes in the Chinese market, Nissan will accelerate its development in the areas of intelligence and electronics, the manufacturer announced. To this end, the company is also working more closely with local partners to develop new mobility offerings.

Source: Nissan – press release from April 25, 2024