SUV attack: the Mercedes-Benz attack begins

Mercedes-Benz launches an attack SUV attacksa comprehensive and complete version that includes all new forms of nutrition.

Petrol, diesel, hybrid, plug-in hybrid and electric power supply, domestic Various SUVs from Mercedes-Benzthere is room for every need.

In the electric era, in the difficult and fragile transition from endothermic to electric, drivers in Europe are still “faithful” to conventional engines, so the three-point Star House, despite having a full zero range, continues. invest in new technologies and intelligence that make endothermic options more efficient and sustainable.

The most profitable and popular part of the world is that of SUVThe product portfolio in this market segment of the Three-Pointed Star, includes 12 models as well as two high-capacity off-road station wagons: the Class C e E-Class All Themes.

Unprecedented progress, the constant evolution of the Stuttgart brand, towards zero emissions and a completely sustainable range. The time of 2024 is the arrival of the first 100% electric G-Class is expected.

Eugenio Blasetti, Director of Communications Mercedes-Benz Italia: “We have avoided the ghettoization of electricity, because we realized that the public appreciates this difference more. We started from EQA and GLA, today we are in the top segment of the world: SUVs. Twelve models and two All Terrain, four electric models and gasoline, diesel, hybrid powertrains and plug-ins, with power between 116 and 658 horses. Today it is important to understand what is needed, we have raised the price like Mercedes, we do not hide it, we have raised the price to defend ourselves. The European Union is forcing us to create a new solution, it is not easy, it is not cheap“.

Quattro full electric SUV

There are currently four fully electric models on the market Various SUVs from the House of the Three-Pointed Star:

Small cars but also the flagship derived from Class Sa front wheel drive or essential, with power between 116 and 658 horses and prices up to 239,000 euros.

Last year, 31,636 Mercedes-Benz units were registered in Italy in the SUV segment.

A segment of the market where the Three Star House holds 65% of total sales.

The three most sought after models are:

• GLA (12,235 units sold in 2023)
• GLC (6,185 units sold in 2023)
• GLB (3,185 units sold in 2023).

A family of products distributed on five different platforms.

The GL, GLB, JUMP e EQB they use platforma MFA2 (Common Front Architecture).

By leveling towards the top, the GLC and GLC Coupe they pass platforma MRA2 (Standard Back Architecture)a base designed to create rear wheel center products.

The GL, GLE Coupe and GLS they are rather advanced on pianale MHA2 (High Standard Architecture) are reserved for high-end models.

For JUMP e EQS however, it is preserved original electric platform EVA2 ( Electric Vehicle Architecture)

Maurizio Zaccaria, Sales Director of Mercedes-Benz Italy: “A small summary of sales, regardless of amount. More than 31,600 SUVs sold, 65% of the market in this segment is Mercedes. The best sellers were the GLA with 12,235 units sold in 2023, the GLC with 6,185 units and the GLB with 3,185 units sold. Our investments go in the direction of electricity, including plug-ins.
We are strategically focused on electricity but we must live modern. It is necessary to ensure the survival of our company but also to sell. For us the engine part is fundamental. Out of 100% of our SUVs sold, 64% are large diesels and 6% are BEVs.
There is a significant portion of our customers who are looking for and requesting an electric vehicle. You will remember the diamond strategy (Top-End, Core and Entry), GL, GL e GLB they refer to the standard front-wheel drive architecture (bestseller 2023).
In part The foundation we wake up, we have GLC in Coupé versionand standard rear-wheel drive architecture, top-down, and EVA2, EQS and EQE, two SUVs that represent examples of quality for us in the electric segment. The vertex of a diamond is represented by Class Gwe are about to present a complete electric model of G. We have a Inheritance very important that we do not want to miss.
What will come? Platforms that will form the basis of our future series, from VAN.EA for MMA, the latter is the first to arrive with a “copy” of the XXX Vision.
We do not hide the fact that we had expectations on the development of new models, there are various factors that affect this evolution, we are investing billions of dollars for a long time. The lack of growth in the electric market share requires us to change tactics.
Electric and endothermic vehicles represent our response to various needs.
Speaking of the GLC, our best seller in Italy has sold almost 100,000 units, 40% are in coupé configuration, one in three models is in the pipeline. Another fact is also important: GLC it represents 19.6% of Mercedes-Benz’s 2023 SUV lineup.
In front of the Airmatic technical package, the rear axle can be controlled. In off-road mode, the bonnet becomes open“.

Mercedes-Benz EQE 43 AMG 4Matic road test

Elegance, power but also a lot of freedom, like EQE SUV in the “standard” version it is already an electric car out of the ordinary, in the AMG version it beats the competition, few like it.

System power 476 horsesand 90 kWh battery pack it is maximum torque of 858 NmThese are numbers that will make the big car colorful and not only that, because the EQE SUV in the 43 AMG version can travel up to 488 km with one charge of energy in the WLTP cycle.

We left Milan for St. Moritz, no stops planned, no worries about freedom.

The aim is to understand how and when a fully electric SUV can replace a similar version with endothermic propulsion.

City, highway, mountain trails, no situation or context where EQE SUV it can’t settle down and gives passengers an unusual sense of security. The large power reserve allows to cross at lightning speed, the silent ride is similar to that of Mercedes-Benz S-Class.

The road holding corresponds to the expectations that one has from an SUV that is born on a platform clearly designed to accommodate electric units.

Interiors with attention to the smallest details, andMBUX Hyperscreen which represents the most advanced and attractive thing you can find in a top segment car.

High definition screens, Dolby Atmos and board welfare, which, DNA from AMG aside, they define the perfect image of an SUV coming from the future but which is a perfect identification of the truth that has been heard at Mercedes for years. High-tech, sustainable styles with an elegant and sporty spirit.

After all, it is not surprising that the House of the Three-Pointed Star has clearly defined its scope.

With a complete range of electric and efficient and legal family of internal combustion systems, the challenge launched by the European Community has been accepted.

Mercedes is ready for the switch but is also aware that the European public is not yet ready for a general switch, electricity must be seen as an alternative, based on the possibility of payment, daily and weekly mileage and consumption capacity.

The EQE SUV it represents not only the leader of the full range according to the needs of the European public, but also a clear demonstration of how car manufacturers are now ready on a large scale, allowing the public.