Volkswagen is launching the electric sub-brand ID.UX on the Chinese market

Volkswagen is launching the electric sub-brand ID.UX on the Chinese market, the German automaker announced in a press release. VW’s goal is to respond ‘even’ better to the special needs of Chinese customers. The new brand will be launched on the market in 2027 and will target the target youth groups.

“The improved strategy has three pillars: a variety of models with which we accelerate the electrification of our models, a design language developed specifically for the Chinese market and internal technical development with partners in China to accelerate the pace of innovation. With partners in China, we are welcoming a new era of mobility,” says Volkswagen CEO Thomas Schäfer.

Competition in China

Volkswagen is busy reclaiming market share in China from competitor BYD. According to VW, it will take until 2026 to regain a strong position in the market. VW Group told its investors on Wednesday that it wants to sell four million cars on the Chinese market by 2030. The company wants to make a profit of three billion euros and return to the top 3 best-selling brands in China.

Under the leadership of Oliver Blume, the VW Group has begun a new partnership with Chinese automaker Xpeng to build fully electric models. The goal of the partnership is to reduce the cost of car production.

Tesla cut prices in the US, Europe and China last weekend. The American manufacturer is therefore trying to boost disappointing sales and reduce rising inventories. Price cuts are once again sparking a price war in China.

Electric cars

The share of electric vehicles in the world will increase significantly this year, the International Energy Agency (IEA) concludes. China in particular is driving this, as the government is reportedly encouraging electric car purchases with subsidies. The European Commission has launched an investigation into unfair competition.

There is a lot of opposition to the study. German manufacturers in particular fear that imposing any trade barriers will ultimately work against them. For example, Mercedes-Benz CEO Ola Källenius urged the European Commission to lower tariffs on electric cars from China.

According to a German think tank, BYD received billions from the government for EV development.