Genesis and Isa, a small pub offering

It is characterized by an elegant design that compares it to a sideboard: it is the new Genesis refrigerated bar by Isa, presented in the Rossi showroom in Albizzate during MDW 2024.

On the occasion of the 2024 edition of the Salone del Mobile in Milan, ISA he submitted The beginning, il mini-bar was born from a meeting between technology skills of the company and industrial culture inspired by the best Italian design. Counted among the world leaders in professional refrigeration and in the provision of furniture for public spaces, ISA has always been committed to testing innovative refrigeration and air conditioning solutions. Among countless solutions, Genesis deserves special attention, mini-bar that becomes a real piece of furniture, a versatile solution the contractl’hospitality and residence which combines performance, technology and sartorial design. Linear and compact, Genesis is signed by the designer Sergio Brioschi; its versatility means it can be incorporated into a variety of contexts and interior design projects, from living spaces to hotel rooms and business lounges. Mini-bar has equipment two or three drawers are connected.

During the days of the Milan Design Week, Genesis can be appreciated in Rossi’s new showroom in Albizzate, the historic Italian high design brand recently acquired by Creation Italia Srl which took the opportunity to relaunch the brand. The two Italian companies share the importance of their skills in their sectors with continuous innovation and research, high quality and sustainable methods in production.

ISA and sustainability

Isa’s refrigeration products reflect the company’s sensitivity to the topic. Starting from the signs of the Montreal Protocol and then from the Kyoto agreement, Isa is committed to effectively reducing the impact of greenhouse gas emissions on the environment. Anticipating European Commission guidelines on the matter, ISA uses natural gas for refrigeration: R290 and R744, the best performer according to the Global Warming Potential Index rating, and uses only insulation and low environmental impact, thanks to the Cyclopentane production process. From an industrial perspective, ISA is committed to meeting three criteria related to the Greenhouse Gas Protocol, which defines an international reference framework for the measurement and management of greenhouse gas emissions from industrial activities.