Ambiente / Messe Frankfurt: Polestar is the first official mobility partner

Ambiente / Messe Frankfurt: Polestar is the first official mobility partner


The electric car brand presents the innovative Polestar Precept car concept at Ambiente. Photo: Polestar

At the Ambiente consumer product fair, Swedish electric car brand Polestar, as an official mobility partner, will present the innovative Polestar Precept car concept and offer visitors an on-site test drive with the all-electric Polestar 2. At the start of the trade show, the company was awarded two coveted German Design Awards in recognition of the Swedish carmaker’s outstanding design language and communication. “As a brand, we stand for design, innovation and sustainability,” says Marlene Freienstein, Head of Marketing for Polestar Germany. “Ambiente is the perfect platform for us to position ourselves further in the premium segment and develop new groups of customers who share the same interests and values. To continue driving the transition to electricity, as many consumers as possible must experience it for themselves. Therefore, we invite all visitors to the show to try Polestar for themselves 2 of us.” The Polestar Precept concept car, which will be on display at the site, receives the German Design Award in gold.Polestar spaces are also honored with a special mention in the area of ​​retail design.
Today, sustainability is a fundamental global socio-economic issue with great reach and importance – at the same time, the Frankfurt consumer goods fair is also focusing more on the meta-theme. “At Ambiente, the focus is on different aspects of sustainability – because we are convinced that sustainability is an important part of design. With Polestar as a pioneering driver in the development of sustainable mobility solutions, we have a strong partner by our side. We look forward to delivering pioneering solutions together and Polestar in Ambiente and make e-mobility visible,” says Julia Uherek, Head of Consumer Product Showcases. The highest standards of design, innovation and sustainability are reflected in the Swedish electric brand’s product portfolio, which currently includes three powerful, all-electric vehicles: In addition to the Polestar 1 with its compact GT hybrid and the all-electric Polestar 2, the Polestar 3 will be presented in October 2022 – the company’s first electric performance SUV. Driving the shift towards electricity, visitors to Ambiente can see for themselves the Polestar 2 during testing.The company aims to reduce a its climate impact with each new model and to produce a carbon-free car by 2030. The future vision of the Swedish car manufacturer is combined in the Polestar Precept, a concept car that will be displayed in the Portalhaus near Hall 11 as part of Ambiente. The concept car serves as the basis for the Polestar 5, which will be launched in 2024.

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