Automotive Design Award 2023, Ferrari and Genesis to win

Design teams the beginning (for the X Convertible concept car), Ferrari (for full breeders) and again Ferrari (for its Brand Design Language) are the winners of Automotive Design Awards 2023The world car design Oscar was established in 1984 by the program of the magazine Automated Architecture. The award ceremony took place in Milan at the ADI Design Museum, during the Milan Design Week. On the occasion of the event, an exclusive Dialogue was held entitled “Advanced design”: Flavio Manzoni, Chief Design Officer of Ferrari, Alberto Ferrari, Brand Manager of Brembo and Gregorio Marsiaj, Executive Vice President of Brembo Sabelt.

Since 2016, the Car Design Award has awarded three categories: “Concept Cars”, “Production Cars” and “Brand Design Language” – the latter, recognition given to the design team that worked best on stability and transmission of the official language. brand across the entire product line. “Design has been confirmed more than ever as an important factor in the purchase of a new model with the Car Design Award has always been recognized internationally as an award for excellence in the high sector the competitive edge of automotive design,” he said Silvia BaruffaldiAuto&Design Editor and President
of the Award Jury made up of some of the most qualified experts of the leading automotive magazines.

Here are the winners for the 2023 edition, selected from a shortlist of ten finalists for each category:
• for the Concept Cars division, the Genesis design team for the X Convertible project
• in second place, Hyundai’s N Vision 74 model
• in third place the Dacia team for Manifesto
• for the Production Cars section, the Ferrari design team for Purosangue
• in second place, Toyota’s Prius model
• on the third stage of the microphone, the Jeep team for the Avenger
• for the Brand Design Language section, that is, the design language award for the entire brand, the
recognition was given to the Centro Stile Ferrari team
• The Kia and Hyundai design teams finished second and third respectively.