Cars. Why will you never finally see an Alfa Romeo Milano?

This is what we can call a “mistake”, a huge failure. When Alfa Romeo’s small sports SUV was launched, five days later, it will have to change its name!

Indeed at Stellantis, the group’s new Italian products have had a… controversial birth. Remember a few months ago this Lancia Ypsilon, not yet officially presented and which we found under the canal in Montbéliard… When the sale of the brand was starting to reveal it little by little, one of the models is stolen and ends up in the water… difficult!

This time the cold shower is about the small sports SUV that Alfa Romeo has been waiting for.

It was launched with fanfare on April 10

A few days ago, at Alfa Romeo, they explained that “they have chosen the historic headquarters of the Automobile Club Milano to present the new MILANO to the international media. And this, with two goals: on the one hand, to introduce the new language of Alfa Romeo; to on the other hand, to confirm the irreplaceable and precious link with Milan, the city where the brand was born in 1910, a symbol of the perfect balance between innovation and tradition, the qualities of the founder that connect Alfa Romeo with its city of origin ».

Don’t call him Milano anymore but Junior

Monday morning, a change of tone in Alfa Romeo… “In one of the most important weeks for the future of Alfa Romeo, an Italian government official announced that the use of the name “Milano” – chosen by the brand for its new sports compact , which has been disclosed to the public – is against the law »

Considering that the Milano name meets all legal requirements, and “considering that there are more important things, Alfa Romeo has decided to change the name from “Milano” to “Junior”, in order to promote a sense of stability and understanding.

Law protecting Italian products

The Milano was actually made in Poland at the Tychy factory. Other models of the group are gathered there such as Fiat 600 and Jeep Avenger.

This is where the problem lies and when the Italian government intervened through its Minister of Industry Adolfo Urso. The last law was based on a law that protects Italian products and that prevents the restoration of names when exporting their manufacture.

So Milano will be called Junior…