Citroen had no mercy for the competition. “For a few thousand more you can buy a Ford”

Imagine that while surfing the Internet, you come across a Citroën ad that shows a picture of its flagship C5 and in big letters clearly states that “for a few thousand zlotys more you can buy a Ford Mondeo”. Today, such an advertisement would not be accepted, but 50 years ago promotional materials about the CX model appeared in newspapers.

The dispute between Ford and Citroën started from the establishment of the French factory. Yes, the marketing war was already in full swing. Although Andre Citroën knew Henri Ford perfectly and visited him twice, his opponents did not have bad intentions, as you can read at the top of this article. But let’s go back to more modern times.

“Think about it, for £630 you can buy a Ford Cortina 2.3 Ghia,” Citroën announced in big letters in the British press. “A Ford that is 10 km/h slower than a Citroën CX Refleks. Which uses more fuel. Which doesn’t have hydropneumatic suspension. No power steering. It doesn’t have a five-speed gearbox. A car that doesn’t have power disc brakes on all four wheels. . A car that can’t claim to be the most aerodynamic in its class. That can’t handle a tire blowout at high speed. Ford Cortina 2.3 Ghia. Think about it, for £630 less you can have a Citroën CX Refleks,” the manufacturer said.