Concept Genesis GV60 and Neolun explore performance and luxury – News and Overview

It’s called the GV60 Magma Concept, an electric SUV developed with the experience of racing legend Jacky Ickx that Genesis – Hyundai’s first brand – is entering the realm of high-performance cars, aimed at the world of Mercedes’ AMGs and BMW’s M.

The fourth ‘Pawn’ of the Magma program that Genesis intends to deploy, after the GV80 Coupé Concept, the G80 Special and shown from March 29 at the New York International Auto Show – at the Genesis House in New York, along with other Neolun. Concept.
The introduction of a standard production model that is part of the Genesis Magma program “The GV60 Concept represents an exciting opportunity to push the boundaries of performance and luxury – said Luc Donckerwolker, chief creative officer of Genesis – through new interpretations of high-performance vehicles , with the ultimate goal of creating unique Genesis models.”
“The brand will continue to reveal experimental concepts with careful attention to technological and aesthetic aspects,” he said, “and while speed and performance are important, the Genesis Magma program will look beyond, prioritizing the driving experience to ignite the joy of sports driving. with impotent pleasure”.
The GV60 Magma Concept enhances the design and performance of Genesis’ first electric SUV. Using advanced battery and engine technology and an exterior design that reconciles aesthetics with ‘performance’ interventions in the chassis, aerodynamics and propulsion system.
To enhance stability during sports driving, the GV60 has been widened and lowered, with a low center of gravity.
The distinctive exterior design of the GV60 Magma Concept extends to the luxurious and sporty interior. It has features that include upholstered seats with backrests in the same color as the bodywork, covered in nappa leather and suede and stitched in the iconic Magma orange and titanium gray. The Concept instead expects a full-size electric SUV, with a traditional shape but with solutions – like such as the absence of side elevations – which revolves around the principle of ‘reductive design’ which deliberately removes any unnecessary details.
Unlike conventional car architecture, Neolun’s door layout provides more open interior space and increases easy passenger access.
All of this is complemented by electric side steps that activate automatically when the doors are opened, making it easier for passengers to get in and out of the car.
The ‘symbol’ of headlights integrated into the bodywork blends perfectly with the front design and is also found at the rear of the car, conveying strength and grandeur. In keeping with the minimalist design, the raised central brake light is embedded in a complex and detailed mesh pattern.
The apartment is spacious and emphasizes comfort and relaxation also with a radiant heating system based on the traditional Korean ‘ondol’. The use of heating films placed on the dashboard, door panels, floor, seat backs and console sides.
The rotating function of the front row seats increases the space and convenience of the passengers, as the large adjustable screen and the flexible display from the rear seat cover provide an exciting sensory experience. The cashmere fabric in the shade “Royal Indigo” blends perfectly with the Purple Silk leather inspired by grapes, which is dyed with natural and organic dyes, creating a very relaxing environment.

Reproduction reserved © Copyright ANSA