Concorso d’Eleganza Villa d’Este 2024.

Monaco/Cernobbio. From 24 to 26 May 2024, BMW Group Classic will host the Concorso d’Eleganza Villa d’Este in collaboration with the Grand Hotel Villa d’Este.

This year’s Concorso d’Eleganza Villa d’Este includes the following car classes, where approximately 50 of the most impressive cars of their era will be presented to a high-level jury:

CLASS A – DAWN OF THE MANUFACTURING AGE
CLASS B – WIND SHAPED: AERODYNAMICS DEVELOPMENT
CLASS C – “THE BEST CAR IN THE WORLD” FOR 120 YEARS: ROLLS-ROYCE CELEBRATES A HISTORIC BIRTHDAY
CLASS D – “SPEED!” HANDS RUNNING AROUND THE ROAD
CLASS E – BEST OF ITALIAN GRACE AND SPEED: MASERATI AT 110
CLASS F DRIVERS – GENTLEMAN: STYLE FOR THE LUCKY FEW
CLASS G – TIME CAPSULES: CARS THAT THE OUTSIDE WORLD FORGOT
CLASS H – NEED FOR SPEED: SUPERCAR STARS OF THE VIDEO GENERATION

Prizes will also be awarded in a special category for attractive concept cars from various manufacturers.

The Concorso d’Eleganza parade on the terrace of Villa d’Este will take place as usual on Saturday. The Best of Show will be crowned by a Jury and the car in question will be awarded the BMW Group Award on Sunday evening. In addition to the first prize, the participants and cars competing in the Championship will compete for victory in their categories, the Gold Cup awarded by public opinion and a series of other awards such as the President’s Award, which will be presented by Helmut Käs. , responsible for BMW Group Classic and President of the Concorso d’Eleganza Villa d’Este.

Speaking of prizes, BMW Group Classic brand ambassador and renowned tuner Jonas Kaufmann will once again present the Il Canto del Motore Award for the best engine sound, chosen by the Jury.

Visitors and media representatives will also be able to witness two special world premieres: a one-of-a-kind sports car with a nautical touch and a two-wheeled rock ‘n’ roll.

Art on four wheels will also take center stage: American artist Julie Mehretu and 20^a BMW Art Cars will stop at Lake Como on the way to the classic race at the 24 Hours of Le Mans, which will take place a few weeks later. Franciscus van Meel, CEO of BMW M GmbH, will join the artist to present his creations. The BMW M tradition is represented by a series of new products displayed in various areas of the Concours.

On 4 May 2024, Rolls-Royce Motor Cars celebrates the 120th anniversary of the first meeting between Henry Royce and The Hon Charles Stewart Rolls. Two men with very different backgrounds and skills – an engineer and a salesman – united in the mission to create “the best car in the world”. They gave their name to an automotive dynasty that defined, and continues to define, luxury cars around the world. They have transcended the boundaries of the automotive world, making Rolls-Royce a global example of excellence in all sectors. Almost every product, service, device and technology invented since 1904 has aspired to be the “Roll-Royce of…” in its sector or industry. A standard established 120 years ago is still driving innovation and improvement everywhere, including in the company they created.

BMW Group Classic is celebrating the 25th anniversary of the BMW Z8 and the legendary roadster will be present at the Concours in various styles.

The Public Day Festival – Concorso d’Eleganza Villa d’Este was a great success in 2023, welcoming almost 10,000 visitors and securing a place on the program again this year. On Sunday 26 May, visitors will have the unique opportunity to watch the full parade of Concorso d’Eleganza Villa d’Este cars in the beautiful gardens of Villa Erba. The day of the festival will also offer a good mix of culture, music and automotive attractions for the whole family: from the special exhibition of the brand “Motorsport Icons” – which includes the presentation of all the BMW Art Cars that participated in the 24. Hours of Le Mans to date – with a series of current automotive highlights and technical innovations from the BMW Group. In an artist talk with BMW Group Senior Vice President Designer Adrian van Hooydonk, Julie Mehretu will provide insight into the twentieth BMW Art Car collaboration. BMW Group Classic brand ambassadors HRH Prince Leopold of Bavaria (GER) and Bruno Spengler (CAN) will be there to take selfies with fans and sign autographs.

On Saturday 25 May the Amici & Automobili – Wheels & Weisswürscht event will take place for the third time in the garden of Villa Erba. Every year since 2022, around 150 eye-catching cars from all brands have gathered for this event. In 2023, a total of

6,000 guests were able to appreciate this wonderful and relaxing time, enjoying the traditional Munich Weisswurst festival.

Before the start of the Concorso d’Eleganza Villa d’Este, the traditional Prelude Tour will once again be the protagonist. In the late afternoon of May 23, the historic cars will arrive at the port of Cernobbio, where they will be presented to the public.

“The Concorso d’Eleganza Villa d’Este will once again offer a series of truly spectacular events this year,” says Helmut Käs, head of BMW Group Classic. “We will show the magic and fascination of mobility in all its forms, thus connecting the history of the automotive world with the present and the future. It is important for us that there is a date for everyone.”

“The Concorso d’Eleganza Villa d’Este is a very prestigious event, which we respect very much as locals,” says Davide Bertilaccio, CEO of the Villa d’Este Group. It represents a harmonious combination of tradition, prestige and enduring grace, qualities that we have long appreciated.” This event promises to be a wonderful tribute to the automotive craftsmanship of the past, finding its perfect location within the historic park of Villa d. ‘Este . We are proud to confirm our long-term partnership with BMW Group Classic and promote this latest upgrade.”

The winner of the BMW Group Award – Best of Show will receive a special watch from A. Lange & Söhne: an exclusive 1815 CHRONOGRAPH in 18k white gold with solid rose gold dial and engraved Concorso d’Eleganza Villa d’Este jacket hand over the hinged cuvette. Thanks to the collaboration with the Concorso d’Eleganza Villa d’Este, which began in 2012, the German manufacturer considers the historical links between motor sports and timing. The partnership is also characterized by a shared commitment to tradition, craftsmanship and mechanical innovation.

The organizers would once again like to thank their long-term partners A. Lange & Söhne, Vranken Pommery and wwwe GmbH.

Places for the Concorso d’Eleganza Villa d’Este on Saturday 25 May are already sold out.

Tickets for Amici & Automobili – Wheels & Weisswürscht (25 May, Villa Erba) and for Concorso d’Eleganza Villa d’Este Public Day – Il concert (26 May, Villa Erba) can be purchased here:

You can update through the following channels:

The Concorso d’Eleganza Villa d’Este app for iOS and Android

Concorso d’Eleganza Villa d’Este website:

Instagram:

BMW Group Classic Media Server for I download:

BMW Group Corporate Communications

Marc Thiesbürger

Spokesperson for BMW Group Classic

Phone: +49-89-382-76534

Email: marc.thiesbuerger@bmwgroup.com

Web: www.press.bmwgroup.com

Email: marco.di-gregorio@bmw.it

Press website: www.press.bmwgroup.com e

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading manufacturer of premium automobiles and motorcycles as well as offering excellent financial and mobility services. The BMW Group comprises more than 30 production plants worldwide and has an international sales network in more than 140 countries.

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