FC Barcelona and CUPRA will extend their international alliance until 2029

The FC Barcelona and Cupra have added their international alliance aimed at inspiring the world from Barcelona. CUPRA will be the club’s official automotive and mobility partner and official car brand for the next five weeks, until 2029. The agreement will cover all of the club’s professional sports.

The CUPRA headquarters in Martorell welcomed the President of FC Barcelona, Joan Laporta, and CUPRA CEO Wayne Griffiths, who announced the renovation of the works. The meeting was also held in front of the vice president responsible for marketing, Juli Guiu, and members of the various professional teams of the club: Robert Lewandowski (men’s soccer), Jana Fernández (women’s soccer), James Nnaji (basketball), Miquel. Feixas (futsal), Domen Makuc (handball) and MatÃas Pascual (hockey).

The relationship between CUPRA and FC Barcelona started in 2019. These two organizations share the same values ​​and provide a vision of the future for their community.

FC Barcelona president Joan Laporta said: “We are happy to extend our contract with CUPRA until 2029 and we will extend it to all the professional areas of FC Barcelona. In recent years, Barca and CUPRA have created an extraordinary team, which is now preparing to face and the future with the spirit of winning The world of sports and ™ cars shares the desire to face challenges with an eye to the future.

For his part, Wayne Griffiths, CEO of CUPRA, assured: “At CUPRA, we share the values ​​of FC Barcelona, ​​​​the greatest club in the world and the new generations have created a unique connection that we are happy to expand.”

More than a plan

CUPRA will be one of the sponsors of Espai Barça, bringing together new equipment for the Club. It is also a sponsor of football, basketball, handball, futsal and rink hockey teams until 2029.

The CUPRA logo will appear on the first team jerseys during the 2024, 2025 and 2026 summer tours and during international friendlies for the next three years. The brand will also be a sponsor of Barça Academy.

Inspiring the world from Barcelona

In 2023, CUPRA sold 230,700 cars, 50.9% more than the previous year. Since 2018, 500,000 cars have been sold. The brand has become one of the most popular in Europe in recent years.